Harley-Davidson Offers Three New Models for 2011

Plus New PowerPak Touring Combo and Available ABS for Softail® models

MILWAUKEE, July 27, 2010; Harley-Davidson introduces the new SuperLow(TM), XR1200X and Road Glide® Ultra models with its expansive line of 2011-model-year motorcycles. With 32 models including urban brawlers, long-haul touring machines, contemporary customs drenched in chrome, dark retro-style bobbers, exhilarating sport roadsters and inviting standards, Harley-Davidson offers a motorcycle to match the desires of almost any street rider. Each rolls to the sound track of the American road, a syncopated V-Twin cadence that is the pulse of every Harley-Davidson® motorcycle.

  Highlights of the 2011 Harley-Davidson line include:

  --  The new SuperLow combines revised front end geometry, new wheels and
      tires with a reshaped seat and handlebars to achieve well-balanced
      handling and comfort that will inspire confidence in new riders and
      exhilarate those with experience.
  --  The qualities of a frame-mounted fairing and luxury touring
      accommodations come together in the new Road Glide Ultra. Powered by a
      Twin Cam 103(TM) engine, this long-haul beauty comes equipped with a
      King Tour-Pak® luggage carrier, vented fairing lowers, ABS (anti-lock
      braking system), Harley-Davidson Smart Security System, cruise
      control, and a four-speaker, 80-watt Harman/Kardon Advanced Audio
      System.
  --  The new XR1200X is Harley-Davidson Sportster® performance honed to its
      finest edge, with adjustable front and rear suspension, floating front
      brake rotors and the surging power of a high-compression 1200cc
      Evolution® V-Twin engine.
  --  Select Touring models gain power and technology with the new
      Harley-Davidson PowerPak, which bundles the Twin Cam 103(TM) engine
      with ABS (anti-lock braking system) and the H-D® Smart Security
      System. PowerPak is a standard feature on the 2011 Road King® Classic,
      Electra Glide® Ultra Limited, and Road Glide® Ultra models, and will
      be available as a factory-installed option on the 2011 Street Glide®
      and Road Glide® Custom models.
  --  2011 Harley-Davidson Softail models except Cross Bones® are newly
      available with optional ABS. New hand controls add features,
      convenience and cleaner styling.
  --  The 2011 VRSC(TM) power-cruisers are available with a new Security
      Package option, which bundles ABS with a Smart Security System for
      greater value. Michelin® Scorcher(TM) tires and new colors and
      graphics round out changes to the Night Rod® Special and the V-Rod
      Muscle(TM).
  --  The four 2011 Dyna® models project pure attitude. Built with the
      rawest styling of all the Big Twin motorcycles, Dyna models are a
      customizer's dream. Each is offered in new colors.

Harley-Davidson Custom Vehicle Operations (CVO(TM)) offers four premium, limited-production motorcycles for 2011.

  --  The new CVO Road Glide Ultra features a Road Tech® zumo® 660 GPS
      navigation system, upgraded Harman/Kardon Advanced Audio system with
      BOOM! Bagger speakers and an 8GB iPod® nano® and dock, and a two-up
      suspended touring seat with dual heat controls.
  --  The CVO Street Glide rolls on a new 19-inch Agitator(TM) front wheel,
      and new ventilated fairing lowers house two of the six speakers that
      are part of a 100-watt-per-channel audio system that incorporates an
      8GB iPod nano with dock.
  --  The CVO Softail Convertible has a new audio system that integrates
      3.5-inch speakers and a 20-watt-per-channel amplifier into a
      redesigned inner fairing. Music is delivered by an 8GB iPod nano
      stored in a protective pouch. Also new is a 1.25-inch welded mini-ape
      handlebar, Electronic Throttle Control (ETC), cruise control, keyless
      ignition and ABS.
  --  The CVO Ultra Classic® Electra Glide® has a new suspended, heated,
      two-up seat with leather inserts. Dual mufflers feature new chrome
      billet end caps with black spears, and new mirrors are finished in
      mirror chrome.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.