Lowrider Nationals, Custom Car Lifestyle Festival Presented by Dr Pepper

Eye Candy and Live Concert Dazzle at 13th Annual Showcase

BAKERSFIELD, Calif., July 26 -- The Lowrider Nationals, the premier urban car culture and lifestyle festival, returns August 1, 2010, to the Kern County Fairgrounds, Bakersfield. Cruzin for Life Media (CFL Media), event producer, announces Dr Pepper as 2010 Presenting Sponsor. Dr Pepper brings back Club 23, the multimedia, music, and gaming club on wheels. "Dr Pepper is happy to return to Bakersfield for the Lowrider Nationals car show and concert. Auto enthusiasts and Dr Pepper lovers are invited to celebrate life at Dr Pepper Club 23, an unrivaled experience, that just like the 23 flavors of Dr Pepper, cannot be duplicated," says Brent Clayton, field marketing manager for Dr Pepper."

Hundreds of dazzling custom cars, eye-popping car hopping competition, shopping runway, and great eats offer fun for everyone. The live concert presents Mixxxmaster DJ Quick spinning live; platinum selling artist, Baby Bash, known for feel-good hits; popular Bobby Bracken and Brown Boy. Artists popular on today's music scene open the show including: Junebug, Queenie, Duce and Gheed'd Up.

This is not your typical car show, the Lowrider Nationals is different, bringing together the full spectrum of urban custom cars culture: dubs, euros, imports and of course the legendary lowriders. Competitors vie for big prize money, trophies, and over $20,000 in awards, topped by the coveted super-bowl-style, diamond championship rings.

Show hours: Sunday, August 1, 11 a.m. to 5 p.m., Kern County Fairgrounds, 1142 South "P" Street, Bakersfield, CA 93307. Tickets on sale at participating MetroPCS stores, Los Tacos de Huicho, La Cantina Restaurant & Grill in Lamont, and J & L Embroidery. For ticket information click on www.lowridernationals.com. Tickets prices: adults $25; kids ages 7-11 $5; and kids age six and under are free!

Festival sponsors include: Presenting sponsor Dr Pepper; Budweiser, MetroPCS, CFL Media and Cruzin for Life TV. Media partners include Bright House Network, and El Clasificado. The annual Lowrider Nationals is a Cruzin for Life Media event. CFL Media community programs include: the Lowrider Nationals Annual Scholarship Award, and the Annual Lo Lo Lo Christmas Toy Drive. For more information visit: www.lowridernationals.com or call 323-352-8384.