ISCARS Press Release - ISCARS Announces Marketing Partnership

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PRESS RELEASE
July 24, 2010
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For Immediate Release
Contact:
Randy Claypoole, ISCARS President
(RcCore@aol.com [mailto:racingpr@me.com])
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ISCARS Announces Marketing Partnership with Car Care Product Company
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ISCARS DASH Touring PR
DAYTONA BEACH, FL (July 22, 2010) - International Sport Compact Auto Racing Series
(ISCARS) DASH Touring, Sanctioned by the American Speed Association (ASA) has signed
a multi-year agreement with Voodoo Ride as a sponsor in the series.
ISCARS DASH Touring is America's Stock Car Tuner Series, featuring Sport Compact
 body styles on circle tracks in the southeast.
Voodoo Ride is a Chicago-based company that produces and distributes a complete 
line of premier vehicle appearance products.  Voodoo Ride was founded in early 2007
by NASCAR driver Dale Earnhardt Jr. and Christopher Ferraro, former president and
CEO of Venture Brands LLC, a marine and automotive surface company.
"We are very excited to be involved with ISCARS. Our association provides us a great
platform to interact with our consumer base as ISCARS and Voodoo Ride share a common
audience and core brand equities.  As a relatively new brand, we feel our strategic
multi-year relationship provides a grass roots opportunity to communicate our product
point-of-difference and reinforce our rapidly growing consumer following while expanding
the ISCARS fan base as well," says Chris Ferraro, President/CEO of Voodoo Ride.
Voodoo Ride's initial involvement in the series, began with team owner Robert Tighe,
who fields an ISCARS entry driven by his son, Robert Tighe III, known as RT3. Tighe
Racing is located in Aberdeen, NC.
"We appreciate Bob Tighe introducing us to Chris Ferraro. During the past few months
of working out the arrangement for a marketing partnership it has become apparent
we represent many of the same goals for reaching a targeted demographic of car care
enthusiasts," states Randy Claypoole, President/CEO of ISCARS. "With the sponsorship
expanding to involve the entire series, I believe it will enhance consumer exposure
and activation of the co-branding as we seek to partner with auto parts stores and
car shows."
Co-branding is a major dynamic of the agreement. Voodoo Ride has agreed to promote
the ISCARS name and logo on products associated with the partnership.
Voodoo Ride manufactures a complete line of automotive surface care products including
Mojo (all surface speed detailer), Shoq (tire and wheel cleaner), Hypd (high gloss
tire finish), Silq (synthetic liquid polish), Hexx (scratch remover), JuJu (concentrated
car wash soap) and Jakd (micro fiber cloths).  To learn more about Voodoo Ride products,
visit www.voodooride.com.
ISCARS DASH Touring is sanctioned by the American Speed Association . To learn more
of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed
Association® including the ASA Member Track program, call (386) 258-2221 or send
 an e-mail to info@asa-racing.com. For news and information from racetracks and 
regional tours involved in the American Speed Association®, visit  www.asaracing.com
.
ASA(TM), ASA Racing(TM) and American Speed Association® are trademarks of Racing
 Speed Associates, LLC.  Racing Speed Associates, LLC is not related to or affiliated
with ASA Late Model Series.
-30-
Photo attached (courtesy of Dale Roberts) ISCARS DASH Touring car with logos.
Contact Info:
ISCARS - Randy Claypoole - (386)615-3515 or by email: ISCARSman@aol.com
Voodoo Ride - Chris Ferraro - (312)944-0465 or visit www.voodooride.com.
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