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AutoTrader Trade-In Marketplace Partners with Executive Auto Group


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HARTFORD, Conn., July 20, 2010; Now available for the first time to consumers, the Executive Auto Group has teamed up with AutoTrader to offer customers a Guaranteed Value to trade-in or sell their vehicles outright. With AutoTrader's Trade-In Marketplace the Executive Auto Group will either cut a check to the customer for a predetermined amount guaranteed by AutoTrader, or apply that value towards the purchase of a new or used vehicle of their choice.

"AutoTrader introduced 'Trade-In Marketplace' to simplify the buying process for our customers. Trade-In Marketplace gives an instant trade-in offer, backed by AutoTrader to help make the customer's car buying experience even more transparent," said Stacy Perry, District Sales Manager with AutoTrader in New England, adding, "We partner with dealerships that exemplify the character needed to ensure that our customers are completely satisfied and we are excited to announce that the Executive Auto Group has been selected as one of our key partners!"

"This is the easiest way for a consumer to sell or trade-in a vehicle," explained Scott Orsini, owner of the Connecticut based Executive Auto Group adding, "AutoTrader's Trade-In Marketplace is accessible from any computer. The offer for the vehicle is based on real data and prints a voucher with the guarantee. Most important, however, is the fact that it puts the consumer in control of the value they receive. This exclusive AutoTrader program was launched in our CT dealerships in June and is quickly becoming a tremendous success."

"You receive a fair offer to sell or trade in your vehicle from the comfort of your home or office for any vehicle," said Gary Ciesco, General Manager of Liberty Honda in Hartford CT, pointing to more details at AutoTrader's Frequently Asked Questions. "The value is based on actual sales data compiled by AutoTrader, now America's largest independent automotive buyer. The trade-in calculator offers sophisticated technology for estimating the value of a car, and takes into consideration vehicle details, supply and demand, historical trends, regional differences and local market differences."

"This new and easy way to trade in your car puts buyers' minds at ease before they get to the dealership because they know the dollar amount AutoTrader Guarantees before they get here," said Chris Wilkie of Liberty Mazda in Hartford, adding, "They don't have to worry about haggling to get the best deal because they've already got the voucher in their hands."

Consumers can redeem the AutoTrader voucher with the Guaranteed Offer at Liberty Mazda and Liberty Honda in Hartford, and Executive Jeep and Executive Nissan in North Haven, all CT dealerships. Consumers that want to sell their vehicles outright, but not purchase a replacement can do so at AutoTrader's official Buying Center at Executive Jeep Nissan in North Haven.

About Executive Auto Group:

The Executive Auto Group has been serving customers' automotive needs for more than 37 years. Starting as a single dealership in Wallingford, CT, the Executive Auto Group has grown to 8 dealerships in CT and believes in giving back to the communities where they do business. For more information or directions to other Executive Auto Group CT dealerships visit http://www.executiveautogroup.com/, http://www.acurasbyexecutive.com/, http://www.executivedodge.com/, http://www.executivehonda.com/, http://www.executivekia.com/, http://www.executiveautocenterct.com/.