A Drive to Customize - Beep! Automotive Ad Network Launches Custom Site Lists for Auto Manufacturers
JENKINTOWN, Pa., July 15, 2010; Goodway Group's Beep! Automotive Ad Network (http://www.beepautomotive.com/) announced today its removal of standard site list limits, creating a custom site list for every automotive brand.
A popular point of differentiation when choosing an ad network is the value of its "site list." However, not all of the sites on a global site list will be relevant to a particular brand, forcing customers to put in more effort and budget to determine which channels should be eliminated.
Goodway Group's Beep! Automotive Ad Network helps clients start five steps ahead in a campaign by running its global site list against daily consumer digital behavior data from Compete, Inc. to determine which sites will provide the best match for a brand prior to the campaign launch.
"It's time we move beyond run-of-network campaigns and global site lists in a category as substantial as automotive," said Goodway Group COO Jay Friedman. "We are excited to shatter the limits of standard site lists and give brands an instant edge, all without compromising attractive pricing or transparency."
Ad networks have grown in popularity in recent years for offering a significant price advantage over buying from sites directly. Beep! Automotive is the first ad network dedicated fully to the automotive retail vertical. Beep! Automotive reveals where auto shoppers are actively engaging online and then layers the user-specific data to target the campaign specific to a brand's customer profile.
About Goodway Group
Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political and IvyPixel. With more than 30 years of specialized experience in retail marketing, Goodway brings and applies its wealth of experience in retail marketing to online media to deliver measurable, effective results.
The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia, with regional offices located in Austin, Boston, Dallas, Chicago, San Francisco, Los Angeles, New York, Atlanta, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com/ .