Ford Australia Signs Up As Key Sponsor For CARnival

SYDNEY – July 15, 2010: Ford Australia has signed up as an Associate Partner of the inaugural CAMS CARnival to be held this October in Echuca-Moama.

CAMS Carnival is expected to attract up to attract up to 2,000 entrants who will participate in a range of competitive and non-competitive activities across the October 2-3 weekend.

The ‘Ford Event Village’ will be the hub of CARnival, incorporating public catering, event merchandise, trade sites and a children’s entertainment precinct.

The sponsorship is timely for Ford as it celebrates the 50th Anniversary of the Ford Falcon.

Ford Performance Racing (FPR) will also form part of the partnership and will include appearances by Steven Richards and Mark Winterbottom in Echuca-Moama over the weekend before they head to Mt.Panorama for the annual Bathurst 1000 endurance classic.

Christopher Styring, Group Manager - Motorsport, Sponsorship & Events for Ford said Ford was very happy to be part of the inaugural CAMS national motor sport festival.

“CARnival is an ideal platform to leverage the 50th anniversary of Falcon in addition to showcasing Ford as a classic Australian vehicle to regional Australia,” he said.

General Manager of Events for Echuca-Moama Tourism, Pete White, said the partnership with Ford Australia added credibility to EMT’s shared vision with CAMS to build CARnival as Australia’s largest motoring and motor sport festival. “We look forward to developing this partnership over the approaching years,” he said.

CAMS CEO David Morgan added, “We are pleased to have Ford Australia on board for this event, Ford is such a big part of the Australian motor sport landscape and it is great to have their participation.”

CARnival is designed to appeal to all motoring and motor sport enthusiasts regardless of the make, model or age of their vehicle. Entrants can compete in more than 30 individual timed events over the weekend, ranging from tarmac Motorkhanas, Auto Tests and Speed Events to a multi-part Rally Sprint and Offroad events.

Meanwhile enthusiasts keen to share their motoring passion in a more passive way will be drawn to the huge Shannons Show ‘n Shine staged in Echuca’s Aquatic Reserve, adjacent to the Ford Event Village.

Full event details including maps of the various activities and online registration can be found at www.camscarnival.com.au.