J.D. Power and Associates to Release 2010 APEAL Study Results on Thursday, July 15
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J.D. Power and Associates will release the results of the 2010 Automotive Performance, Execution and Layout (APEAL) Study at 1 p.m. EDT on Thursday, July 15.
Unlike IQS, which measures short-term quality and VDS, which examines longer-term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance.
APEAL is also a measure of product satisfaction derived from the consumer's experience with their new vehicle.
The study results include the three highest-ranked models in each of the car and light-truck segments, and full nameplate rankings.
Automotive analysts will be available for print and broadcast interviews after 1 pm EDT from our Michigan and California offices.
For more information, please contact:
Syvetril Perryman; Westlake Village, Calif.; (805) 418-8103; syvetril.perryman@jdpa.com
Angela Bianchi; Troy, Mich.; (248) 312-4729; media.relations@jdpa.com About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.
