The New MINI Family - VIDEO FEATURE


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MUNICH - June 28, 2010: MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and innovative new equipment features. The changes introduced for the MINI, MINI Clubman and MINI Convertible underpin both the unique premium character of the brand and the leading position in the marketplace of each individual model in terms of driving fun and efficiency. The range of typically MINI customisation options available for the cars – which are each built precisely according to customer specifications – is more appealing and extensive than ever.


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The global market launch on 18 September 2010 will see a brace of all-new diesel engines joining the portfolio alongside the extensively upgraded petrol engines already available for the MINI, MINI Clubman and MINI Convertible. The four-cylinder diesel units stand out with their greater pulling power, efficiency and smoothness – qualities developed on the back of the BMW Group’s outstanding expertise in the field of engine development. Added to which, far-reaching MINIMALISM technology helps to reduce fuel consumption and emissions. The new MINI One D (66 kW/90 hp) and new MINI Cooper D (82 kW/112 hp) set a new benchmark in efficiency with average fuel consumption of 3.8 litres per 100 kilometres (74.3 mpg imp) in the EU5 test cycle and CO2 emissions of 99 g/km. The variety within the model range is broadened further by the new MINI One D Clubman and the new MINI Cooper D Convertible, the first ever open-top MINI with a diesel engine.


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The modified design of the MINI, MINI Clubman and MINI Convertible accurately showcases the increased sporting potential of the three models through a number of details. At the same time, a selection of clever touches, together with new wheel variants, paint finishes and optional extras, accentuate both the elegance and premium character of the MINI family. The new geometry of the front bumper on each model allows them to meet increasingly stringent pedestrian protection requirements even more effectively. All models come with LEDs for the rear lights and brake lights, as well as the dynamic brake light function.

Inside the cars, the newly designed controls for the audio and air conditioning systems ensure optimised functionality and ergonomics. The cutting-edge exclusivity of the interior is further underlined by extremely harmonious colours and high-quality materials. The model-specific selection of seat upholstery, trim elements and Colour Lines has also been extensively updated.

An array of new exterior paint finishes and wheel designs is available for the MINI, MINI Clubman and MINI Convertible to complement their refreshed styling. Chili Red is now available – exclusively for the MINI John Cooper Works and MINI John Cooper Works Clubman – as a contrast colour for the roof and exterior mirror caps. Meanwhile, three “design worlds” – Rally, Classic and Scene – have been introduced to underpin configurations tailored to the customer’s personal style. Each comprises a carefully coordinated combination of body paint finish, roof colour, wheel design, upholstery, trim elements, Colour Line and other visual features. The design worlds represent a recommendation from the MINI design team and lend the car an extremely coherent character. Additional – and almost limitless – customisation can be achieved by varying the individual components of each design world and by adding further equipment items and accessories to the mix.

All models come with innovative equipment features aimed at enhancing comfort, safety and the trademark MINI personality. For example, the optional xenon headlights can be ordered with black headlight reflectors or the Adaptive Headlights function, while an automatic dimming function is available for both the rear-view and exterior mirrors, and the optional ambient lighting uses a trio of LEDs to provide a broad spectrum of colour. The MINI Clubman is now fitted with a new retractable roller-type luggage compartment cover.

The new audio and navigation systems and the integration devices for external music players and mobile phones both offer top-class entertainment and communications capability. All the radio systems come with an MP3-compatible CD player and an AUX IN connection, while the MINI Visual Boost radio and MINI navigation system team up with a high-resolution colour display in the Centre Speedo and a Bluetooth hands-free system complete with USB audio interface. This allows video files stored on a compatible Apple iPod to be viewed on the on-board monitor. If the customer has ordered their car with the Bluetooth mobile phone preparation including USB interface, both systems can be hooked up with compatible mobile devices to allow functions such as audio streaming via Bluetooth, album cover artwork display and innovative office functions.

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