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Entergy Nuclear Sponsors De Silvestro for the 95th Running of the Indianapolis 500


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Indianapolis, May 15, 2010: The girl is electric. With an average starting position of 13th, this Swiss IZOD IndyCar Series rookie has not only captured the attention and respect of her competitors, but the hearts of IndyCar fans as well so it makes sense that the second-largest provider of nuclear-generated electricity in the U.S., Entergy, would call upon the “Swiss Miss” to once again be the brand ambassador for “Nuclear Clean Air Energy.”

Brought together in part by her then 2008 Atlantic Championship Series team owner Eddie Wachs, Entergy and the nuclear energy industry launched the “Nuclear Clean Air Energy” public awareness program that year with Simona. The program is designed to educate the public about the carbon-free production of electricity through nuclear power.

For the 2010 Indianapolis 500 Wachs called upon his former standout to once again carry the flag for this campaign. Along with the goal of making the public more aware of an environmentally clean way to produce energy, Entergy has leveraged the motorsports arena to aid college and university student recruiting efforts for careers in the growing nuclear power industry. Recruitment of the future work force is a major focus for the U.S. nuclear energy industry, as is the growing support of the general public for nuclear energy as a green, affordable and safe source of electricity for our country.

John Herron, CEO and Chief Nuclear Officer of Entergy Nuclear: “We believe in the Nuclear Clean Air Energy national effort and have always believed in Simona’s talent behind the wheel. It is great to be re-united as a team again on the biggest stage in the world for motorsport. This is a big step up for our company, our message and the nuclear energy industry and we are proud to be a part of the Indy 500 in 2010.”

Simona De Silvestro, Team Stargate Worlds/HVM Racing Driver: “This is a very exciting time for me. I am very proud to once again carry the Nuclear Clean Air Energy message and help Entergy with its objectives through this campaign. Energy generation is a very key issue globally at the moment and I'm glad to be representing an industry that presents a continued viable option. I am grateful for Entergy's confidence in me for carrying their colors again and I look forward to a long and successful partnership. I would like to thank Eddie for not forgetting me and becoming a part of my first Indy 500.”

Eddie Wachs: “Since winning our first championship in 2009, our racing team (NWR) is taking the year to focus on building a new series in 2011 that will continue driver development in a high-profile, quality race series. We were faced with the challenge of how to effectively service our loyal partner, Entergy, in the interim so that we would maintain the momentum of our Nuclear Clean Air Energy initiative. I immediately thought of Simona. She was the first brand ambassador for this campaign in 2008 and successfully represented the nuclear industry and Entergy. She has turned a lot of heads in racing this year and I am sure will do the same in her first Indy 500. Newman Wachs is thrilled to be a small part of her debut effort.”