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Toyota Reports April Sales - Up 24.4% Y2Y


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TORRANCE, CA - May 3, 2010: Toyota Motor Sales (TMS), U.S.A., Inc. today reported April sales of 157,439 vehicles. With equal selling days in April 2009 and 2010, sales were up 24.4 percent over the year-ago month on a daily selling rate and unadjusted raw volume basis.

The Toyota Division posted April sales of 139,080 units, an increase of 23.8 percent over the same period last year. The Lexus Division reported April sales of 18,359 units, an increase of 29.3 percent over the year-ago month.

Toyota Division
Toyota Division passenger cars recorded sales of 83,506 units, an increase of 18.2 percent over last April. Passenger car sales were led by Corolla with sales of 27,932 units, up 50.7 percent over the year-ago month. Camry and Camry Hybrid posted combined April sales of 27,914 units, up 10.2 percent over the same period last year. The Prius mid-size gas-electric hybrid reported sales of 12,555 units for the month, up 49.7 percent over April 2009. The new Avalon sedan recorded monthly sales of 2,812 units, up 36.1 percent over the year-ago month.

Toyota Division light trucks posted sales of 55,574 units in April, up 33.3 percent over April 2009. Light truck sales were led by the RAV4 compact SUV, which recorded monthly sales of 14,851 units, up 33.5 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 7,026 units for the month, up 25.6 percent over last April. 4Runner reported sales of 4,200 units, up 204.3 percent over the year-ago month. The Tacoma mid-size pickup posted sales of 9,407 units for the month, up 4.2 percent over last April. The Tundra full-size pickup recorded sales of 8,949 units, up 45.4 percent over the same period last year. The all-new Sienna minivan reported sales of 8,688, up 40.6 percent over April 2009.

Scion posted April sales of 3,577 units. The xB urban utility vehicle led the way with sales of 1,643 units. The tC sports coupe posted April sales of 1,171 units. The xD reported sales of 763 units for the month.

Lexus Division
Lexus reported passenger car sales of 9,901 units, up 37.7 percent over the year-ago month. Lexus passenger car sales were led by the ES entry luxury sedan which posted sales of 4,396 units, up 23.9 percent over last April. The IS luxury sports sedan reported combined sales of 2,701 units, up 16.2 percent over the same period last month. The HS luxury hybrid sedan recorded April sales of 1,076 units.

Lexus light trucks recorded sales of 8,458 units, up 20.7 percent over last April. Lexus Division sales were led by the RX, which posted combined April sales of 7,454 units, up 19.5 percent over the year-ago month.

TMS Hybrids
TMS posted April sales of 17,242 hybrid vehicles, up 41.1 percent over April 2009. Toyota Division posted sales of 14,902 hybrids for the month. Lexus Division reported sales 2,340 hybrids in April.

  There were 26 selling days this month and last April.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                  April, 2010

                                              --CALENDAR YEAR TO DATE
                          -- CURRENT MONTH --                         --
                                          DSR %                 DSR %
                          2010     2009  CHG       2010     2009   CHG
                          ----     ----  ---       ----     ----   ---

  YARIS                  3,862    8,118   -52.4  16,375   23,225 -28.8
  COROLLA               27,932   18,534    50.7  91,672   78,132  18.5
  CAMRY                 27,914   25,324    10.2  96,509   92,523   5.4
  VENZA                  4,854    3,793    28.0  17,059   11,197  53.9
  AVALON                 2,812    2,066    36.1   7,612    8,460  -9.1
  PRIUS                 12,555    8,385    49.7  40,793   32,662  26.1
  SCION xB               1,643    2,036   -19.3   6,198    7,481 -16.3
  SCION tC               1,171    1,526   -23.3   4,007    5,515 -26.6
  SCION xD                 763      880   -13.3   2,945    3,730 -20.3
  TOTAL TOYOTA DIV.
   PASS. CAR            83,506   70,662    18.2 283,170  262,927   8.8
  -----------------     ------   ------    ---- -------  -------   ---
  ES                     4,396    3,549    23.9  13,528   12,320  10.9
  HS                     1,076        0     N/A   4,529        0   N/A
  LS                     1,182      765    54.5   3,967    3,221  24.4
  SC                        32       83   -61.4     113      310 -63.2
  GS                       514      468     9.8   2,176    2,586 -15.0
  IS                     2,701    2,324    16.2  10,032    9,303   8.9
  TOTAL LEXUS PASS.
   CAR                   9,901    7,189    37.7  34,345   27,740  25.0
  -----------------      -----    -----    ----  ------   ------  ----
  TOTAL TOYOTA PASS.
   CAR                  93,407   77,851    20.0 317,515  290,667  10.3
  ------------------    ------   ------    ---- -------  -------  ----
  SIENNA                 8,688    6,181    40.6  23,078   25,848  -9.8
  RAV4                  14,851   11,126    33.5  55,325   39,457  41.6
  FJ CRUISER             1,281      841    52.3   5,132    6,136 -15.5
  4RUNNER                4,200    1,380   204.3  14,287    8,143  77.2
  HIGHLANDER             7,026    5,595    25.6  27,072   21,764  25.6
  LAND CRUISER             177      177     0.0     616      625  -0.5
  SEQUOIA                  995    1,200   -17.1   3,537    6,579 -45.7
  TOTAL SUV             28,530   20,319    40.4 105,969   82,704  29.4
  ---------             ------   ------    ---- -------   ------  ----
  4X2 TACOMA             4,579    4,499     1.8  16,812   17,167  -1.1
  4X4 TACOMA             4,828    4,528     6.6  17,108   16,797   2.9
  TOTAL TACOMA           9,407    9,027     4.2  33,920   33,964   0.9
  TUNDRA                 8,949    6,156    45.4  29,106   24,505  20.0
  TOTAL PICKUP          18,356   15,183    20.9  63,026   58,469   8.9
  TOTAL TOYOTA DIV.
   LT TRUCK             55,574   41,683    33.3 192,073  167,021  16.1
  LX                       258      264    -2.3   1,108    1,162  -3.7
  GX                       746      505    47.7   5,533    2,210 152.9
  RX                     7,454    6,237    19.5  26,896   25,152   8.0
  TOTAL LEXUS LIGHT
   TRUCK                 8,458    7,006    20.7  33,537   28,524  18.8
  -----------------      -----    -----    ----  ------   ------  ----
  TOTAL TOYOTA LIGHT
   TRUCK                64,032   48,689    31.5 225,610  195,545  16.5
  ------------------    ------   ------    ---- -------  -------  ----
  TOTAL TOYOTA DIV.    139,080  112,345    23.8 475,243  429,948  11.6
  TOTAL LEXUS           18,359   14,195    29.3  67,882   56,264  21.9
  -----------           ------   ------    ----  ------   ------  ----
  TOTAL TOYOTA         157,439  126,540    24.4 543,125  486,212  12.8
  MEMO:
  DOM. COROLLA          27,173   15,353    77.0  89,086   61,883  45.4
  DOM. CAMRY            27,653   24,583    12.5  95,675   90,464   6.8
  DOM. RAV4              5,116    3,353    52.6  15,902    8,379  91.7
  DOM. HIGHLANDER        5,861        0     N/A  21,139        0   N/A
  DOM. PICKUP           18,356   15,183    20.9  63,026   58,469   8.9
  DOM. RX                5,916    4,395    34.6  21,044   16,302  30.4

  SELLING DAYS              26       26             100      101
  ------------             ---      ---             ---      ---

  TOYOTA DIV. IMPORT
   CAR                  21,014   24,867   -15.5  73,738   90,923 -18.1
  LEXUS IMPORT CAR       9,901    7,189    37.7  34,345   27,740  25.0
  TOYOTA DIV NA BUILT
   CARS                 62,492   45,795    36.5 209,432  172,004  23.0
  TOTAL TOYOTA CARS     93,407   77,851    20.0 317,515  290,667  10.3

  TOYOTA DIV. IMPORT
   LT TRUCK             16,558   15,766     5.0  65,391   67,746  -2.5
  LEXUS IMPORT LT
   TRUCK                 2,542    2,611    -2.6  12,493   12,222   3.2
  TOYOTA DIV NA BUILT
   LT TRUCK             39,016   25,917    50.5 126,682   99,275  28.9
  LEXUS NA BUILT LT
   TRUCK                 5,916    4,395    34.6  21,044   16,302  30.4
  TOTAL TOYOTA LT
   TRUCK                64,032   48,689    31.5 225,610  195,545  16.5
  ---------------       ------   ------    ---- -------  -------  ----

  SPORT UTILITY
   VEHICLES             35,707   26,484    34.8 134,374  105,092  29.1
     Memo: Lexus Sport
      Utility            8,458    7,006    20.7  33,537   28,524  18.8

  SMALL VANS             8,688    6,181    40.6  23,078   25,848  -9.8
  PICKUPS               18,356   15,183    20.9  63,026   58,469   8.9

  * NORTH AMERICAN
   BUILT VEHICLES
  COROLLA               27,173   15,353    77.0  89,086   61,883  45.4
  CAMRY                 27,653   24,583    12.5  95,675   90,464   6.8
  VENZA                  4,854    3,793    28.0  17,059   11,197  53.9
  AVALON                 2,812    2,066    36.1   7,612    8,460  -9.1
  SIENNA                 8,688    6,181    40.6  23,078   25,848  -9.8
  RAV4                   5,116    3,353    52.6  15,902    8,379  91.7
  HIGHLANDER             5,861        0     N/A  21,139        0   N/A
  PICKUP                18,356   15,183    20.9  63,026   58,469   8.9
  SEQUOIA                  995    1,200   -17.1   3,537    6,579 -45.7
  RX                     5,916    4,395    34.6  21,044   16,302  30.4
  TOTAL                107,424   76,107    41.1 357,158  287,581  25.4
  N.A. VEHICLES % OF
   TOTAL                  68.2%    60.1%           65.8%    59.1%

  SELLING DAYS              26       26             100      101
  DSR = DAILY SELLING
   RATE
  -------------------