Subaru's April Sales Reach New Heights With a 48-Percent Sales Increase

Subaru Outback and Legacy Sales Show No Signs of Slowing Down

CHERRY HILL, NJ - May 3, 2010: Subaru of America, Inc. today announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Sales for the 2010 Subaru Outback were more than double the previous year with a 133-percent increase, while the 2010 Subaru Legacy posted a 50-percent increase over April 2009. This also marks the best-ever April for the company. The previous April record was established in 2008 with 16,771 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.

"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."

           Apr-10 Apr-09 % chg Apr.-10 YTD Apr.-09 YTD % chg.
  Legacy      3,851    2,561    50%  12,401       6,621      87%
  Outback     7,688    3,293   133%  26,963      11,806     128%
  Impreza     3,796    3,273    16%  13,066      12,875       1%
  Forester    7,627    5,955    28%  27,352      23,897      14%
  Tribeca       236      567   -58%     910       1,982     -54%
  Total      23,198   15,649    48%  80,692      57,181      41%

"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."