For The Opening Of Shanghai Expo, Ferrari Launches Its Site In Chinese

MARANELLO – May 3, 2010: Tomorrow Ferrari.com will speak Chinese. In occasion of the opening of the Expo of Shanghai Ferrari for the first time in its history is launching a Chinese version of its official site. This will be the fourth language that visitors can choose from. It is further proof of the importance that the Chinese market represents for Ferrari and comes straight after the historic world premiere of the 599 GTO at the Beijing Auto Show and contemporaneously with the presentation of the Hybrid concept, the Hy-Kers, at the Expo’.

The website is dedicated specifically to its clients, enthusiasts and fans whose native language is Chinese, not only in China, in Asia but all over the world. It aims to foster an even closer relationship between the Prancing Horse and the Chinese public, and boost the number of Ferrari web users in China by eliminating any language barriers.

Enthusiasts, clients and fans can navigate the site content, enjoy live news updates from Maranello and experience Prancing Horse emotions, activities and products at close hand. They’ll discover interactive areas, exclusive images, complete information on all the cars, the F1 Scuderia, News, Community and the Ferrari Store. Thanks to the Maranello Experience, they can even enjoy a virtual tour of the entire company thanks to video clips and other images. The site also allows users to select and personalise the cars in the current range.

Ferrari sold its first car in China in 1993 but it has had a commercial presence since 2004 and last year over 200 cars were sold. Today, Ferrari has 10 dealerships in the country covering Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Dalian and Qingdao. In 2008 the Ferrari owners’ club was established and in 2005 Corso Pilota Ferrari driving courses started to enable Chinese clients to improve their knowledge of their cars and their own skills behind the wheel.