Fiat 500C Playlist Takes Number 1 Spot Again
SLOUGH, UNITED KINGDOM – April 19, 2010: The Fiat 500C Feelgood Playlist has won another honour for its innovative approach to music sharing – this time in the Revolution Awards 2010.
The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.
The award judges described the Playlist as “a truly original piece of work, achieving not only a triumph for the Fiat 500C but also for Spotify”.
Last year Fiat, together with media organisation Mediaedge:cia and their digital agencies (AKQA & Yuki Media), teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C. In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.
“The honours just keep coming for the 500C Playlist and I am delighted that so many drivers, music lovers and awards judges love the idea,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.
The Fiat 500C range starts at £12,265 (OTR) for the 1.2 Pop, rising to £16,065 (OTR) for the 1.3 16v MultiJet Lounge.