Mazda Reports Increased Sales for March 2010
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SEE ALSO: Mazda Buyers Guide
IRVINE, Calif., April 1 -- Mazda North American Operations (MNAO) today reported March 2010 sales of 23,193, an increase of 5.5 percent versus March 2009, good for its fifth straight month of sales increases.
As Mazda continues to focus on the long-term strength of the brand, its MAZDA3, winner of ALG's Residual Value Award for highest retained value after three years in service, reported increased sales of 16.0 percent with 11,353 units sold.
In addition, Mazda's crossover SUVs - CX-9 and CX-7 - also posted strong March sales. CX-9 reported its best March ever with sales of 2,968 units, up 65.3 percent, while CX-7 sales jumped 64.1 percent with 2,607 units sold.
Rounding out the North American market, Mazda Canada Inc. (MCI) sold 8,152 units, up 15.0 percent compared to last March, while Mazda Motor de Mexico (MMdM) reported sales of 1,880 units, up 16.0 percent versus last year.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - March 2010
Month-To-Date
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March March % % MTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda3 11,353 9,784 16.0% 11.6%
Mazda5 1,615 2,642 (38.9)% (41.2)%
Mazda6 3,587 4,463 (19.6)% (22.7)%
MX-5 Miata 603 1,009 (40.2)% (42.5)%
RX-8 126 187 (32.6)% (35.2)%
CX-7 2,607 1,589 64.1% 57.8%
CX-9 2,968 1,795 65.3% 59.0%
Tribute 328 426 (23.0)% (26.0)%
B-Series Truck 6 79 (92.4)% (92.7)%
Total Vehicles
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CARS 17,284 18,085 (4.4)% (8.1)%
TRUCKS 5,909 3,889 51.9% 46.1%
----- ----- ----
TOTAL 23,193 21,974 5.5% 1.5%
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MEMO:
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IMPORT CAR 13,697 13,622 0.6%
IMPORT TRUCK 5,575 3,384 64.7%
----- ----- ----
IMPORT TOTAL 19,272 17,006 13.3%
DOMESTIC CAR 3,587 4,463 (19.6)%
DOMESTIC TRUCK 334 505 (33.9)%
--- --- ------
DOMESTIC TOTALS 3,921 4,968 (21.1)%
--------------- ----- ----- ------
Selling Days 26 25
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Year-To-Date
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March March % % YTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda3 26,936 23,780 13.3% 13.3%
Mazda5 5,217 6,239 (16.4)% (16.4)%
Mazda6 8,898 10,505 (15.3)% (15.3)%
MX-5 Miata 1,263 1,917 (34.1)% (34.1)%
RX-8 295 498 (40.8)% (40.8)%
CX-7 6,025 4,327 39.2% 39.2%
CX-9 6,493 5,179 25.4% 25.4%
Tribute 804 1,178 (31.7)% (31.7)%
B-Series Truck 10 172 (94.2)% (94.2)%
Total Vehicles
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CARS 42,609 42,939 (0.8)% (0.8)%
TRUCKS 13,332 10,856 22.8% 22.8%
------ ------ ----
TOTAL 55,941 53,795 4.0% 4.0%
====== ====== === ===
MEMO:
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IMPORT CAR 33,711 32,434 3.9%
IMPORT TRUCK 12,518 9,506 31.7%
------ ----- ----
IMPORT TOTAL 46,229 41,940 10.2%
DOMESTIC CAR 8,898 10,505 (15.3)%
DOMESTIC TRUCK 814 1,350 (39.7)%
--- ----- ------
DOMESTIC TOTALS 9,712 11,855 (18.1)%
--------------- ----- ------ ------
Selling Days 74 74
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SEE ALSO: Mazda Buyers Guide
