Ford and Microsoft - Two Hohmies


PHOTO (select to view enlarged photo)
Ford Electric Vehicles and Microsoft Hohm: Ford Electric Vehicles and Microsoft Hohm: Ford and Microsoft are teaming up to implement the Microsoft Hohm™ energy management application for Ford's electric vehicles. Hohm will help owners determine when and how to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles. It also should help utility companies manage the added demands of electric vehicles on the electric grid. (3/31/2010)

SEE ALSO: Ford Buyers Guide
SEE ALSO: EV-MOTORING.COM

NEW YORK, March 31, 2010 – The drive toward broad commercialization of electric vehicles intensified today as Ford Motor Company and Microsoft jointly introduced a new way for consumers to manage their energy use if they choose to plug in their next vehicle.

Microsoft’s Hohm software application, which allows customers to connect to their local utility provider to better understand and manage their home’s energy usage, is the latest component in Ford’s global electrification plans, and further demonstrates the company’s commitment to working with technology leaders to prepare consumers for a future with electric vehicles.

Ford’s global electrification strategy includes plans to produce five full electric or hybrid vehicles in the compact, midsize and light commercial segments for the North American market by 2012 and European markets by 2013.

Specifically, Ford will launch two zero-emission all-electric vehicles including the Transit Connect Electric light commercial vehicle in North America in late 2010 and in Europe in 2011, followed by the Focus Electric in North America in 2011 and Europe in 2012. Three other yet-to-be-named vehicles – including two next-generation hybrid electric vehicles and a plug-in hybrid vehicle – will follow in North America in 2012 and Europe in 2013.

Electrified vehicles are one part of Ford’s broader strategy to offer a wide range of environmentally friendly transportation solutions – rather than a single vehicle or technology. That strategy is designed to improve fuel economy and lower CO2 emissions affordably for customers around the world.

“We recognize that one technology does not work for all our customers – hybrids, plug-in hybrids and pure electric vehicles each offer distinctly different advantages,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “By leveraging our global platforms, we are able to offer a range of solutions as part of a strong product lineup that meets the needs of a variety of customers.”

Ford’s hybrid family grows Ford’s electrification plans build on the solid foundation of the commercial and critical success of its Fusion Hybrid and Escape Hybrid, as well as hybrid versions of the Mercury Milan and Mariner.

Joining Ford’s hybrid vehicle lineup this fall is the new 2011 Lincoln MKZ Hybrid, offering modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid.

Lincoln MKZ Hybrid is projected to be the most fuel-efficient luxury sedan in America, delivering 41 mpg in city driving – topping the 2010 Lexus HS 250h by 6 mpg. Like the Fusion Hybrid and Milan Hybrid – which also get up to 41 mpg – the Lincoln MKZ Hybrid uses Ford’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.”

Lincoln MKZ Hybrid features SmartGauge™ with EcoGuide – Ford’s highly successful interactive driver information cluster – and takes it to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance.

Integral to the Lincoln MKZ Hybrid’s refined driving experience is its elegant exterior design, luxurious interior, ultra-smooth ride and quiet transition from electric to gas mode – unlike other hybrid vehicles that may jerk or vibrate while switching modes.

Ford’s first foray into hybrid vehicles was the Escape Hybrid and Mariner Hybrid, which have held the title since their introduction as America’s most fuel-efficient and environmentally friendly SUVs, now delivering EPA-estimated 34 mpg city and 31 highway.

Partners enable progress Collaboration is the key to the Hohm program and Ford’s global electrification strategy. Ford is already working with technology suppliers such as Magna International, electrification upfitter Azure Dynamics, the Electric Power Research Institute, more than a dozen utility companies, and North American and European governments to advance the commercialization of electrified vehicles.

In 2007, Ford became the first automaker to partner with the utility industry in a shared effort to understand all of the issues related to plug-in hybrid electric vehicles and their interconnectivity with the electric grid. Since then, a dozen utility partners from coast to coast have conducted more than 160,000 miles of road testing with a fleet of Ford Escape plug-in hybrid electric vehicles under a cooperative agreement with Ford and the U.S. Department of Energy.

Ford’s collaborative work to advance the commercialization of electric vehicles has expanded beyond North America, to similar partnerships in Europe.

In the United Kingdom, Ford is working with Scottish and Southern Energy and Strathclyde University on the UK Low Carbon Vehicle Fleet program to demonstrate a fleet of prototype electric vehicles and collect data on their performance.

In Germany, Ford is working with RheinEnergie AG, the city of Cologne and the University of Duisburg-Essen on the ColognE-mobile program, using a fleet of 25 electric vehicles to conduct road testing. The program is part of a much larger research effort in several cities in Germany involving multiple automakers, utility companies, universities and technology partners.

“To make electrification really work for our customers – and that means our customers and society attaining the maximum value of this alternative fuel in a sustainable, affordable way – collaborations between automakers, utilities, integrators and governments will be key,” said Nancy Gioia, Ford director, Global Electrification.

“The collaborative work we’re doing today is essential to supporting the launch of our plug-in vehicles starting later this year,” Gioia added. “Our customers deserve and will demand a convenient and seamless interface between the vehicle and the grid – one that is easy to use, fast to interface with and engaging or fun. We are committed to working with partners like Microsoft, the utilities, governments and other technology leaders as we architect and deliver a new energy future to our shared customer.”

Investing in tomorrow’s technology today Ford’s commitment to electrification reaches beyond research and development to the manufacturing floor. Ford previously announced plans to invest approximately $1 billion to transform its Michigan Assembly Plant in Wayne, Mich., to build the all-new Focus, Focus Electric, a next-generation hybrid and a plug-in hybrid electric vehicle.

Ford also is bringing battery system design and development in-house, moving production of the battery packs for its next-generation hybrid from Mexico to Michigan. The company will also produce hybrid transaxles at its Van Dyke Transmission facility in Sterling Heights, Mich., beginning in 2012.

“The overall investment underscores our commitment to developing core competencies, retraining our engineering and manufacturing work force and attracting new talent to the auto industry to deliver a range of electrified vehicles to customers,” Kuzak said. “As customers move to more fuel-efficient vehicles, we’ll be there with more of the products they really want.”

SEE ALSO: Ford Buyers Guide
SEE ALSO: EV-MOTORING.COM

-->

On Sale Today



Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/