Maserati GB Ltd Announces the Opening of Graypaul Birmingham in Solihull

SLOUGH, UNITED KINGDOM – March 29, 2010: Maserati GB Ltd is delighted to announce the opening of Graypaul Birmingham, the new Maserati dealership in Solihull.

This latest addition to the Maserati Dealer Network expands the Sytner Group involvement with the Trident Marque to four sites in the UK - Nottingham, Egham, Edinburgh and now Birmingham – a testament to the strength and prestige of the Maserati brand and its long term partnership with the Sytner Group.

Sytner Group Franchise Director Mario Vignali will be based at the Birmingham dealership to dedicate his many years’ experience in the business to this new venture.

Graypaul Birmingham in Solihull features state of the art sales and aftersales facilities, with four dedicated showroom places to showcase the Maserati range, soon to include the GranCabrio, and additional under-cover space to display pre-owned vehicles.

There is also a dedicated specification room – the “Atelier Maserati” – where clients can create their bespoke car under the expert guidance of the Maserati sales team, just like they would for a tailored suit. The Atelier provides examples of the available options for the interior thanks to a special table showing colour samples of the leathers, carpets, stitching and finishes. Clients can also browse colours for the interior and exterior and see, feel and touch for themselves how the different materials combine with one another, allowing them to visualise the options selected on the electronic Car Configurator, also accessible from the “Atelier”.

Mario Vignali, Franchise Director, commented: “We are exceedingly proud to be representing Maserati in Solihull and this new dealership demonstrates the confidence and the passion we have for the brand. We are looking forward to receiving our first Maserati GranCabrio in April and these new showroom facilities will showcase it at its best.”