Yokohama Tire Corporation Goes Green with Eco-Friendly Living Wall Display at Truck Show

FULLERTON, March 17, 2010: Yokohama Tire Corporation, a long-time champion of environmental initiatives, will bring their display to life at the Mid-America Trucking Show in Louisville, Ky., March 25-27, with a “living wall” featuring natural plants.

Using a new, award-winning technology developed by NatureXhibits™, the Fullerton, California-based Yokohama Tire display (Booth #14124) at the Kentucky Exposition Center will feature a “living wall” that is both decorative and leaves virtually zero waste, according to Jim MacMaster, Yokohama executive vice president and COO.

“We have a slogan at Yokohama, ‘excellence by nature,’ and the living wall truly represents that ideal,” MacMaster said. “It’s natural, biodegradable and lends an eye-catching, dynamic element to our booth. I think the public will appreciate its uniqueness and the environmental benefit it delivers.”

Developed by NatureXhibits in Laguna Beach, California, the Vertical Exhibit Garden technology allows exhibitors at trade or consumer shows to use living plant materials instead of printed products. NatureXhibits created a similar Living Wall for Yokohama’s exhibit at the Los Angeles Auto Show in December 2009.

“We provide exhibitors like Yokohama the ability to replicate company logos in 3D using lush, oxygen-producing plants,” said Scott Hutcheon, president of NatureXhibits (www.naturexhibits.com). “It’s a perfect way to attract a crowd with something that looks spectacular, is living, recyclable and leaves almost no waste.”

The Living Wall display, consisted of lettuce winter density and lolla rosa, will be recycled at the conclusion of the show.