Next Generation Kia Magentis/Optima is Designed to Surprise

SEOUL, South Korea, 15 March, 2010 - The next generation Kia Magentis is set to make its world premiere next month at the 2010 New York International Auto Show.

“The next generation of Magentis possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The saloon exudes an athletic confidence from every angle – its raked roofline, high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by flared wheelarches and a shallow glasshouse that create a saloon with a muscular, self-assured stance.

The striking visage of the car features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Following the theme of recent model revisions, new Magentis is longer, lower and wider than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

“For this car we started with a clean sheet and worked to achieve an exterior design with a European feeling and stance,” explains Gregory Guillaume, Chief Designer, Kia Europe. To help achieve this, the exterior was designed by his team in Frankfurt. The interior was created by the design team in California.

The new D-segment offering is spacious, and with class-leading levels of safety and luxury equipment, the intelligently configured and driver-oriented cabin underlines a newfound poise and presence.

“This new model embodies Kia's confident new design direction," says Schreyer. "It's a global car with individual appeal."

The all-new Kia saloon will be launched in phases around the globe and will be seen in UK showrooms in 2011 – the model name will be confirmed closer to launch.

The Kia Motors press conference for the New York International Auto Show will take place on April 1, 2010 from 10:10 - 10:35 am (local time) at the Kia stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.