The Chrysler Brand Signs on as Official Sponsor for 'Fashion Miami'

• Chrysler brand and Haitian-born designer Phelicia Dell partner for Haiti fundraiser

• Chrysler brand to present "Fashion Group International Award" to four influential leaders in the industry

• Consumers can follow Chrysler Brand participation on the Chrysler brand Facebook and Twitter sites

MIAMI - March 9, 2010: "Arrive in Style" is a core belief within the Chrysler brand and is supported by the brand's distinct vehicle designs that showcase craftsmanship and innovation. The Chrysler brand is taking that belief to the runway as the official sponsor of "Fashion Miami" in Miami Beach, March 10 - 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO - Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

On the evening of Thursday, March 11, Haitian-born handbag designer, Phelicia Dell, and the Chrysler brand will partner for a fashion show featuring her design collection to raise funds for Haiti earthquake relief efforts. Dell's draws inspiration from her Haitian cultural values and background. Last year, she was awarded with the honor of "Best Emerging Handbag Designer" in a global competition. Dell's factory in Haiti was destroyed in the recent earthquake.

The Chrysler brand will present the "Fashion Group International Award" on Friday, March 12, to four influential leaders and contributors to the Miami fashion industry, including:

-- Editor of Vogue en Espanol, Eva Hughes
-- Economic Development Partner for Miami-Dade County, Beacon Council
-- Designer, Silvia Tcherassi
-- Entrepreneur, Loren Ridinger

Fashion Group International (FGI) is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.

Chrysler brand and fashion aficionados can follow the events on the brand's YouTube channel, Facebook page and Twitter handle for the most current behind-the-scenes tweets and photos, designer interviews and video clips.

  Schedule of Events

  Wednesday, March 10
  8:00 Gen Art Fresh Faces
  9:00pm Opening Party Presented by Chrysler

  Thursday, March 11
  6:00 Unaluna
  7:00 Craig Signer
  8:00 Phelicia Dell
  10:00 Benefit for Haiti relief with special performance by MaWon
  11:00 After-party at Wall, W Hotel, Miami Beach

  Friday, March 12
  4:00 MIUAD Fashion Show
  6:00 FGI Emerging Designers Competition presented by The Chrysler Brand

  Clothing:
  1. Marcela Stark
  2. Radames Alfonso
  3. Nikki Poulos
  4. Margarita Miranda

  Accessories:
  1. Shoes - Lucus Mejia
  2. Handbags - Sofia Lujan
  3. Jewelry - Yvette and Eva Estime

  7:00 IbellaV by Izabella
  8:00 FGI Awards presented by The Chrysler Brand
  9:00 Sylvia Tcherassi
  10:00 After party Hosted by FGI

  Saturday, March 13
  6:00 Elements of Green
  7:00 Dragana Ognjenovic
  8:00 Gustavo Cadile
  9:00 Custo Barcelona
10:00 After-party presented by the Chrysler brand and hosted by Custo
Barcelona