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2010 Geneva Motor Show: World Premiere for All New Kia Sportage - VIDEO ENHANCED

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GENEVA - March 2, 2010: The all-new Kia Sportage will show a dramatic shift in design direction when it makes its world premiere at the Geneva Motor Show today

Click PLAY to watch press conference highlights

Embodying Kia’s new visual dynamism, all-new Sportage is a fresh, bold, athletic and sporty design that blends the key features of an SUV – the commanding driving position, heightened sense of security and raised ground clearance – in a sleek and urban-friendly design.

Longer, lower and wider than the previous generation model, all-new Sportage will offer more space for people and cargo, with improved ride quality thanks to a longer wheelbase.

Michael Cole, Managing Director of Kia Motors (UK) Ltd., said: “Sportage was the car that really made the breakthrough for Kia in Europe and the all-new version will make people sit up and take notice just as the original did. I am convinced it will begin a remarkable new chapter in the Kia story.”

Click PLAY to watch the Kia Sportage promo video