The Innovative "Blue&Me – TomTom" Debuts on the Alfa Romeo MiTo

TURIN, Italy--Fiat Group Automobiles and TomTom will present their latest Blue&Me–TomTom system, developed especially for Alfa Romeo, at the 80th International Motor Show in Geneva, an event that has become a traditional showcase for innovation in the automotive industry. The first model to be equipped with the new system will be the Alfa Romeo MiTo, followed by the Alfa Romeo Giulietta, the long-awaited model due to make its global debut at Geneva.

Blue&Me–TomTom is a fully integrated infotainment system that lets you manage telephone, navigation and information functions on a practical colour touch-screen. The system developed for the Alfa Romeo range will feature TomTom’s world class navigation technology. The seamless integration has been supported by Magneti Marelli.

As a result of this partnership, customers can enjoy a beautifully ergonomically designed in-dash system, backed up by TomTom’s navigation technology. This also ensures a safe driving experience. The display unit of the system is located in the centre of the dashboard making it easy to reach and to see. Additionally, all system functions can be accessed using either steering wheel controls or voice commands. The great flexibility of the system, the ease with which it can be updated and the many ways in which the TomTom HOME* for Alfa Romeo application can be personalised, provide conclusive proof of the advanced technology that has gone into providing a brand new user experience.

In addition to all the standard navigation functions, the Blue&Me–TomTom system for the Alfa Romeo MiTo displays and manages vehicle information. A “Fuel Efficiency” function monitors driving style in real time, in order to optimise fuel consumption. The system displays all trip information, including average speed, fuel consumption and mileage driven. Additionally, it shows the nearest fuel/LPG filling station and the nearest Alfa Romeo service centre. In addition, the new system includes the latest TomTom functions including “IQ Routes”, which lets you find the fastest route for your journey based on date and time of travel, calculated using a database of trillions of speed measurements.

More detailed information on the Alfa Romeo MiTo’s Blue&Me–TomTom system will be made available at the International Motor Show in Geneva between the 4th and the 14th of March 2010. Special press days will be held on the 2nd and 3rd of March.

- ENDS -

About TomTom

TomTom NV (AEX:TOM2) is the world’s leading provider of navigation solutions and digital maps. TomTom NV has over 3,000 employees working in four business units – TomTom, Automotive, Tele Atlas and WORK.

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The Automotive business unit develops and sells navigation systems and services to car manufacturers and OEMs. WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.