Alfa MultiAir launch is out of this world

SLOUGH, UNITED KINGDOM – February 11, 2010: Alfa Romeo is bringing the classic Space Invaders arcade game to life in an interactive UK first.

As part of the launch of its technologically advanced new MiTo MultiAir models, and to mirror its new TV advertising campaign, the Italian manufacturer is beaming a giant projection of the ever-popular game onto buildings across the country for the public to play. The highest score achieved in each of the seven UK cities will win an iPod Touch.

The new MiTo MultiAir range boasts a substantial increase in fuel efficiency and a significant decrease in CO2 emissions, so just like the accompanying TV advert, the public will use an Alfa MiTo to skilfully destroy the 'invaders' - which are represented as fuel pumps and toxic barrels - with lasers fired from its headlights.

The giant game, which is operated by using a 42" High Definition touch screen, will be the first interactive gaming projection in the UK.

The Alfa MiTo MultiAir range introduces the 1.4-litre 135 bhp Alfa MiTo Lusso and Veloce, as well as the 170 bhp 1.4 Alfa MiTo Cloverleaf model complete with active suspension. All versions include Start&Stop technology.

Capable of reaching 62mph from a standing start in just 7.5 seconds, the range-topping Alfa MiTo Cloverleaf has a top speed of 136mph and a striking combined cycle official fuel economy figure of 47.1 mpg. These high-tech MultiAir engines also produce amongst the lowest CO2 levels of all Alfa MiTo petrol models.

The MultiAir Space Invaders tour starts in Brick Lane, London, this Friday and Saturday (12-13), before setting off for a further six cities (Glasgow - 19 Feb, Birmingham - 26 Feb, Newcastle - 5 March, Cardiff - 12 March, Manchester - 19 March, Leeds - 26 March ). The projection will take place between 4pm-10pm in all locations. Visit www.alfaromeo.co.uk for further information