Mobileye Collision Prevention Systems Help Reduce Collisions, by Watching the Road

AMSTERDAM, February 10, 2010; Mobileye Collision Prevention Systems Help Reduce Collisions, by Watching the Road - Even When you are not

As state legislators across the United States enact laws that ban phoning or texting while driving, Mobileye has put its focus on creating the technology which can assist a driver, regardless of the distraction. The Collision Prevention System, available on the Mobileye C2(TM) product line or with Mobileye's OEM partners (Volvo, BMW, GM and others), allows multiple vision processing algorithms known as Driver Assistance Systems, DAS, running simultaneously to be added to the system. Each DAS monitors another aspect of the driving scene, and together they function as a safeguard for the driver and passengers. Some examples of DASes include Lane departure Warning, Forward Collision Warning, Intelligent Headlamp Control, Pedestrian Detection, Traffic Sign Recognition and more.

A recent study by the Highway Data Loss Institute finds no reduction in the number of crashes after legislation had been passed banning the use of a hand-held phone while driving. Other studies, like the TNO Report on Accident Prevention Systems from 2009, clearly show the effectiveness of Mobileye's Collision Prevention System on the road.

Mobileye's new platform with multiple DASes has a 98% success rate - and can give the driver up to 3 seconds of early warnings before a possible rear-end collision occurs. Studies show that 90% of rear-end collisions can be prevented if the driver receives 1.5 seconds of advance warning before the collision takes place.

Isaac Litman, Mobileye Products CEO says, "Our system saves lives! It succeeds where legislation has failed. The Mobileye C2 will open many new doors for us, and allow us to develop more DASes to detect even more obstacles in the path of a driver, and alert the driver BEFORE a situation occurs. We'll be watching the road for you - even when you are not".

To understand the image processing, imagine a digital camera in your vehicle taking 30 pictures of the road ahead of you every second. Each picture is analyzed by computer software on a miniature vision processor to determine the estimated time to contact with the lane marker, identify if there are any vehicles ahead of you, and calculate how fast they are traveling by comparing the images of the vehicles in all 30 frames - and, most importantly, identifying if the leading vehicle has slowed down or come to a stop! At the same time, the system identifies if there is an approaching vehicle with headlamps on - and then signals to your vehicles controller to lower your hi-beams so as not to blind the other driver; and identifies traffic signs to help make sure you are within the speed limits. All of these DASes run simultaneously on a single unit, about the size of ones hand, which is mounted on the windshield behind the rear view mirror.

About Mobileye

Mobileye is headquartered in The Netherlands, with the R&D in Israel and offices in the U.S., Cyprus and Japan. Mobileye is a technological leader in the area of advanced image processing technology for automotive applications, with a product offering covering the entire range of vision applications. Mobileye's unique monocular vision platform works as a third eye to help drivers improve safety and avoid collisions and in addition revolutionizes the way we drive. Mobileye's products containing proprietary software algorithms bundled on Mobileye's EyeQ(TM) system-on-chip processor have been integrated into BMW, GM and Volvo car models since 2007.