FirstLook Revolutionary Sales Solution Set to Change the Future of Selling Cars

Pioneer in Consumer Optimization Technologies to Introduce Ground Breaking New Product at NADA 2010

CHICAGO, Feb. 9 -- FirstLook, the leader in inventory management, marketing and sales solutions, will unveil its ground breaking Consumer Value Accelerator at the 2010 NADA Conference in Orlando, Florida. Another industry first in the FirstLook Retail Performance System, the Consumer Value Accelerator is a revolutionary inventory sales tool that will enable dealers to more successfully sell to today's internet savvy consumer. The Consumer Value Accelerator empowers dealers with instant insight into much of the vast array of information consumers learn in their hours of research online.

"With the majority of consumers beginning their shopping process online, the amateur often knows more than the pro," said Pat Ryan, founder and CEO of FirstLook. "The Consumer Value Accelerator was developed to level the playing field between consumers and dealers by empowering dealers with the information that they need to succeed by selling value instead of haggling over price."

The Consumer Value Accelerator is based on FirstLook's pioneering work in Consumer Optimization technologies, the leading edge of consumer marketing and sales solutions.

Ryan concluded, "With the Consumer Value Accelerator, we are catching the dealer negotiation process up to today's internet consumer. Dealers who embrace Consumer Optimized Selling through the Value Accelerator can position themselves to improve their closing rate and profitability while raising their CSI ratings."

For more information, visit www.firstlooksolutions.com or call 800-730-5665.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in inventory management, marketing and sales solutions for the automotive market. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the "Right Cars" for their lot through cutting edge technology solutions as well as industry leading training and consulting services.