FirstLook Launches Market Velocity Stocking Guide: Dealers Get Instant Pulse on What's 'White Hot' in Their Market

CHICAGO, Feb. 8, 2010 -- FirstLook, the leader in inventory management, marketing and sales solutions, today announced its Market Velocity Stocking Guide, the latest upgrade to its Market Smart Inventory Management System. This tool will debut at the 2010 NADA Conference this week in Orlando, Fla. With 2010-11 projections showing continued tightening in wholesale supply, the Market Velocity Stocking Guide helps dealers to identify the hottest vehicles in their market as well as critical information on scarce or oversupplied vehicles with a single click. The tool also has the unique ability to instantly connect dealers to nearly two million vehicles available annually on online marketplaces - more than any other tool on the market.

"With wholesale supply continuing to tighten, dealers who aren't stocking the right cars will be selling fewer cars," said David Nelson, Senior Vice President of FirstLook. "Our Market Velocity Stocking Guide enables dealers to sell more cars, faster and more profitably by maximizing their own inventory with the hottest cars in their market."

FirstLook's Market Velocity Stocking Guide is unique in connecting to nearly two million online wholesale vehicles annually. With the addition of this new feature, FirstLook is now the only inventory management solution on the market to provide a three-dimensional Market Stocking Solution, which includes:

  --  Core Inventory Optimization (Custom Inventory Analysis)
  --  Custom Market Performers (Polk Market Performers)
  --  Internet Fastest Movers (New Market Velocity Stocking Guide)

For more information, visit www.firstlooksolutions.com or call 800-730-5665.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in inventory management, marketing and sales solutions for the automotive market. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the "Right Cars" for their lot through cutting edge technology solutions as well as industry leading training and consulting services.

  Media Contact:
  Amy Smolensky
  (312) 485-0053
  Press@FirstLook.biz