2010 Super Bowl: Audi Green Police Ads Gain Momentum - NEW VIDEOS
HERNDON, VA - February 5, 2010: Green Police, the Audi ads that will appear in Sunday's Super Bowl broadcast, is already gaining momentum and acclaim from media reviewers who've seen the entire 60-second spot.
SEE ALSO: The original Audi Green Police TV spots
The main premise of the Green Police commercial is to show how driving an Audi A3 TDI clean diesel car is one of the easiest decisions we can make to help the environment among the dizzying array of green choices facing us each day.
The Audi A3 TDI proved its worth by winning the 2010 Green Car of the Year Award presented by the Green Car Journal at December's Los Angeles Auto Show. The A3, Green Car Journal judges concluded, stood out by delivering an EPA-rated 42 mpg in highway driving and all of the luxury touches consumers could expect from a premium automobile.
The A3 TDI clean diesel technology also reduces greenhouse gas emissions as much as 30%. And the federal government estimated that if 30% of American motorists drove a clean diesel model like the Green Car of the Year Audi A3 TDI, this nation would reduce its oil consumption by 1.5 million barrels of oil a day.
As with any Super Bowl ad, the Audi Green Police spot isn't all about dry, if important statistics. Studies show that 87% of consumers say that humorous ads grab their attention most often. This is especially true in the competitive ad environment of the Super Bowl.
The Green Police ad brings a humorous touch to the subject of green cars. So is the Audi ad the "must-see" commercial of the biggest U.S. sportscast of the year? Take a look and see what you think:
Click PLAY in the windows below to watch the two new TV spots
To get a more complete sense of what's in store with the Audi Green Police ad for the Super Bowl, click on the Green Police tab at www.facebook.com/audi. Visitors to the Green Police Facebook page can download the remastered "Green Police" song by the legendary rock band, enjoy the police work of Andy the Anteater, and soon a sneak peek of the entire Green Police Super Bowl ad itself.