Porsche Reports January 2010 Sales

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ATLANTA--Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismos in the United States, today announced January sales in the U.S. of 1,768 compared to the same period last year when it sold 1,658, an increase of 8 percent. This marks the fifth time in the last six months that PCNA has recorded an increase in year-over-year sales.

“In this environment we are very pleased with the sales performance of our new Panamera, which continues to build up market share.”

January’s increase in sales comes amid a luxury car market that continues to be adversely affected by a lingering and very weak economic climate for high-end products.

“Even though we see a small ray of sunshine in consumer confidence, the luxury car segment remains challenging, especially for sports cars,” said Detlev von Platen, PCNA’s President and CEO. “In this environment we are very pleased with the sales performance of our new Panamera, which continues to build up market share.”

Porsche’s new four-door Panamera – which has only been on sales since October 17 – recorded sales of 534 units, while total Cayenne sales were 590, and sports car sales totaled 662.

For the month, Porsche’s Approved Certified Pre-Owned vehicle sales were 447, compared to 507 for the same month last year.

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