New Mazda MX-5 20th Anniversary Edition to premiere at Geneva Show


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DARTFORD, UNITED KINGDOM – February 1, 2010: Mazda celebrates two decades of global roadster success with the world premiere of a 20th Anniversary Limited Edition Mazda MX-5 at the Geneva Motor Show in March. This model, which will have a limited production run of just 2,000 units, will only be available in Europe and will take sportscar fans back to the basics of open-top driving fun. Each model is equipped with a special edition scuff plate in stainless steel with its unique serial number (from 1 to 2000).

Based on the 1.8-litre SE soft-top roadster, this version has a special exterior styling package with chrome grille, door handles and headlight fascia; along with silver-look fog lamp surrounds, unique 17-inch alloy wheels and 20th Anniversary logos. It can be ordered in three exterior colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue – with matching body-colour painted decorative elements in the interior. A front suspension bracing bar is also added to ensure an even more sporty and exhilarating drive.

Joining the special edition Mazda MX-5 at Geneva will be the all-new Mazda5 also making its world premiere. This new people carrier is especially family-friendly and will offer Europeans:

  • an eye-catching design that sets it apart in the C-MAV segment
  • a new 2.0-litre DISI* petrol engine equipped with i-stop that achieves approximately 15 percent reduction in CO2 emissions
  • enhanced Karakuri interior flexibility for up to seven people and sliding rear doors

    Mazda will also highlight its continuing environmental programmes in Geneva with the European premiere of its next-generation SKY Concept – including the SKY-G petrol and SKY-D diesel engines, and the Mazda SKY-Drive automatic transmission (AT) – set for global roll out beginning in 2011. These new products are next-generation technologies that will make a major contribution to achieving Mazda’s published target of improving fuel economy by 30 percent by 2015. Specifically they are:

  • the SKY-G petrol engine will use 15 percent less fuel than the previous 2.0-litre engine, and be as efficient as today’s 2.2-litre diesel
  • the SKY-D diesel engine will improve fuel economy by 20 percent compared to Mazda’s current 2.2-litre diesel
  • the new automatic transmission will improve fuel economy by five percent, and be a perfect match to SKY engines with shifting feel similar to a dual clutch transmission

    The new Mazda6 facelift will also be presented for the first time worldwide at the Geneva Motor Show. This major update enhances the many strengths for which the Mazda6 is widely known and introduces:

  • the new Mazda family face, and new lamp designs front and back, for sportiness and a more premium identity that is clearly visible
  • a powertrain line-up with six engines – including three derivatives of the 2.2-litre turbo diesel and a new 2.0-litre DISI petrol engine – all of them even more frugal and with lower emissions
  • a new five-speed automatic transmission developed especially for the new DISI petrol to ensure optimal acceleration behaviour and fuel economy

    Mazda’s press conference at the 2010 Geneva Motor Show will be held on the Mazda stand in Hall 5, on 2 March.

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