New Mazda MX-5 20th Anniversary Edition to premiere at Geneva Show
DARTFORD, UNITED KINGDOM – February 1, 2010: Mazda celebrates two decades of global roadster success with the world premiere of a 20th Anniversary Limited Edition Mazda MX-5 at the Geneva Motor Show in March. This model, which will have a limited production run of just 2,000 units, will only be available in Europe and will take sportscar fans back to the basics of open-top driving fun. Each model is equipped with a special edition scuff plate in stainless steel with its unique serial number (from 1 to 2000).
Based on the 1.8-litre SE soft-top roadster, this version has a special exterior styling package with chrome grille, door handles and headlight fascia; along with silver-look fog lamp surrounds, unique 17-inch alloy wheels and 20th Anniversary logos. It can be ordered in three exterior colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue – with matching body-colour painted decorative elements in the interior. A front suspension bracing bar is also added to ensure an even more sporty and exhilarating drive.
Joining the special edition Mazda MX-5 at Geneva will be the all-new Mazda5 also making its world premiere. This new people carrier is especially family-friendly and will offer Europeans:
Mazda will also highlight its continuing environmental programmes in Geneva with the European premiere of its next-generation SKY Concept – including the SKY-G petrol and SKY-D diesel engines, and the Mazda SKY-Drive automatic transmission (AT) – set for global roll out beginning in 2011. These new products are next-generation technologies that will make a major contribution to achieving Mazda’s published target of improving fuel economy by 30 percent by 2015. Specifically they are:
The new Mazda6 facelift will also be presented for the first time worldwide at the Geneva Motor Show. This major update enhances the many strengths for which the Mazda6 is widely known and introduces:
Mazda’s press conference at the 2010 Geneva Motor Show will be held on the Mazda stand in Hall 5, on 2 March.