2010 Super Bowl TV Ads: Making of Bridgestone Tires' Commercials - VIDEO ENHANCED

PHOTO (select to view enlarged photo)
Scene from Bridgestone Tires Super Bowl TV ad "Your Tires of Your Life"

Tire company debuts new ads, sponsors halftime show

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On location making "Whale of a Tale" Bridgestone Tires' TV spot #1

NASHVILLE, TN - January 29, 2010: Bridgestone Americas Tire Operations (BATO) unveils two new Bridgestone brand tire commercials during the Super Bowl XLIV game, which will be broadcast on CBS Feb. 7 from Dolphin Stadium in Miami, Fla. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, THE WHO.

The videos below feature a behind-the-scenes look at making the two commercials plus teasers of what both spots will look like. Click PLAY to watch.

The Richards Group, a Dallas-based advertising agency, produced the spots. They combined a great storyline with masterful editing and state-of-the-art digital animation to create two funny, suspenseful and entertaining commercials that showcase the superior performance of Bridgestone tires. One 30-second ad will run at the end of the first quarter, while the other will air during the third quarter.

PHOTO (select to view enlarged photo)
Scene from Bridgestone Tires Super Bowl TV ad "Your Tires of Your Life" Bridgestone's spot #2

"The Super Bowl is the biggest single television event of the year and it's the one event that people watch both for the game and the commercials, so it's an exciting challenge for us to produce commercials that stand out from the rest," said Mike Gorey, President, U.S. and Canada Consumer Tire Sales Division, BATO.

"Both commercials have a surprise comic twist and great special effects so we're excited and we think our commercials will have people talking about Bridgestone on Monday morning," Gorey continued.

"There's no better time to showcase your company on television than during the Super Bowl," said John Baratta, President, Replacement Tire Sales, U.S. and Canada Consumer Tire Sales Division, BATO. "With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do."

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