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New Audi A1 Test Drive ...Sort of: Episode 7 - VIDEO FEATURE


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Bayern Footbal Club Stars Test the New Audi A1

Audi moves into subcompact segment for first time with A1

• Bastian Schweinsteiger and Philipp Lahm on a secret mission
• National players are thrilled by the design and sportiness of the A1

Episode 7 in a multi-part video series on the design and production of the new Audi A1


INGOLSTADT - January 28, 2010: It was a very special kind of secret practice: The two national soccer players Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the Audi A1 to their hearts’ content – strictly shielded from the outside world inside a hall at a secret location. Before them, only the members of the management board and developers of Audi had enjoyed this opportunity. So, the answer to the question of how the small, agile Audi would be received by the Bayern players was being awaited with particularly eager anticipation.

Of course the test drive was intended to pose a sporting challenge to the two soccer stars. Therefore, the Audi Driving Experience had marked out a demanding practice course. No problem for Schweinsteiger and the A1. He handled the tight slalom course with playful ease and only reluctantly handed over the wheel to his team-mate. Philipp Lahm, too, had a lot of fun: “The A1 is small and compact, fantastically holds to the road – it simply handles well. I like it.”

Audi had invited the two players from its partner FC Bayern München to this special test drive. Schweinsteiger and Lahm took advantage of this unusual opportunity to carefully examine the design, equipment and interior of the new model from Ingolstadt. Their unanimous opinion: “A truly sporty car! It’s clearly our favorite for the next season.”

The A1 will be shown on the internet for the first time on Wednesday, February 10th. At the same time, we will offer more photos of Lahm and Schweinsteiger and simultaneously remove the camouflage from the A1 in the test drive video.

The Audi A1 will make its official world debut at the Geneva Motor Show.

CLICK HERE to go back and watch previous episodes

CLICK HERE to watch Episode 8 - Individuality if the Key