The Elvis Motor Classics International Car Show at Graceland Presented by Icons

MEMPHIS, Tenn.--Elvis Presley is the most recognizable icon in the world today. As a pop culture phenomenon, he is known for his music, charisma, looks, and love for cars. During his lifetime it is estimated that Elvis purchased over 200 automobiles including a 1956 Purple Cadillac Eldorado Convertible, a 1973 Stutz Blackhawk and, of course, the famous 1955 Pink Cadillac Fleetwood.

“For many years we have had small car shows and exhibitions here at Graceland”

For the first time ever, on May 27 – 30, 2010, Elvis’ love for collecting cars will be celebrated when Icons presents The Elvis Motor Classics International Car Show at Graceland during Memorial Day weekend in Memphis, TN. This family-friendly, four-day event will be filled with entertainment, competitions and plenty of classic cars for exhibitors and visitors to see and enjoy. More than 1,000 cars from car clubs throughout the country will be on display throughout the 70 acres that surround Elvis Presley’s Graceland in Memphis.

“For many years we have had small car shows and exhibitions here at Graceland,” said Jack Soden, President and CEO of Elvis Presley Enterprises, Inc. “But this is by far the largest display of classic cars not only at Graceland but in this entire area.”

In addition to showcasing their rare automobiles at the most famous home in the world, classic car enthusiasts will be able to experience the Elvis Presley Automobile Museum, tour Elvis Presley’s Graceland and other exhibits, and receive special merchandise discounts and special accommodation rates along with live entertainment.

This unique and festive car show is just one of many elements to the year-long celebration of Elvis’ 75^th Birthday year in 2010. Other events include the opening of Viva ELVIS™ by Cirque du SoleilŪ, Elvis Week 2010 and The 2010 Elvis Cruise.

“Elvis was passionate about collecting cars, so Graceland is the perfect place for collectors to commemorate his 75^th Birthday,” said Walt Hollifield, world renowned car show organizer and exhibitor expert, who is heading up the Elvis Motor Classics International Car Show. “We’ve been receiving calls from clubs and individuals as far away as Colorado and Canada who are going to be bringing cars to Graceland and Memphis.”

For more information about attending or exhibiting at The Elvis Motor Classics International Car Show, visit ElvisMotorClassics.com or call (704) 455-1564.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global MarketŪ under the ticker symbol CKXE.

About Icons, Inc.

Icons of Concord, North Carolina is a leading marketing, promotions and events firm totally dedicated to nurturing emotional connections with companies and their customers, and between celebrities and their passionate fans. Icons produces classic, iconic die cast replicas, associated collectibles, memorabilia, and promotional programs under various national brands.