New Porsche Museum Celebrates Its First Birthday

Museum Welcomes More Than Half a Million Visitors in its First Year

ATLANTA and STUTTGART, Germany, Jan. 26 -- More than 530,000 visitors from all across the world, 2,555 guided tours and some 14,326 grilled steaks at the Christophorus are some of the more significant numbers tallied by the Porsche Museum in Stuttgart just a year after its opening.

When the Porsche Museum opened its doors to the public for the first time on January 31, 2009, Porsche officials had predicted optimistically that 200,000 people would visit annually. No one imagined that more than a half million would pass through the doors and into the world of Porsche.

The new Porsche Museum is arguably one of the most daring architectural designs to emerge among a recent wave of auto museums in Germany. The award-winning building is host to some 80 of the brand's most famous sports and race cars, numerous small exhibits, as well as little-known prototypes from the company's more than 60-year history.

About Porsche Cars North America, Inc.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs approximately 180 people who provide Porsche vehicles, parts, service, marketing and training for its 200 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing. PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-passenger Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.