New Audi A1: The Future is Taking Shape: Episode 1 - VIDEO FEATURE

PHOTO (select to view enlarged photo)
Dany Garand and Stefan Sielaff discussing the design of the new Audi A1

Design of the Tokyo and Paris show cars was a sign of things to come

• The subcompact car has Audi genes yet is highly individual
• New face: independence and premium for a new target group

Episode 1 in a multi-part video series on the design and production of the new Audi A1

INGOLSTADT - January 19, 2010 – A new name, a new segment, a new car.

PHOTO (select to view enlarged photo)

Is there a more fascinating challenge for a car designer? Bold and surprising design was what the Audi team was aiming for in 2007 when it designed the A1 project quattro for the Tokyo Motor Show and again in 2008 for the A1 Sportback concept for the Paris Auto Show. Both studies are emotion-packed visions for a new, young target group and the particular requirements of city driving, and have been systematically refined ever since. The future is almost here: The countdown to the A1 is on.

The car is still a secret, yet Stefan Sielaff, Head of Design at AUDI AG, is already talking about the future smallest model in the Audi family. “The new A1 has Audi design in its genes. Like all Audi models, the ratio of greenhouse to body is between 1:3 and 2:3. The front overhang is short, but the wheel wells are pronounced, giving the A1 a wide road stance.”

The Audi design team has also come up with something special for the C-pillar. The coupé-like silhouette of the A1 is clearly different from that of the A3. “Audi is renowned for taking a lot of features of its showcars into series production. The roof arch is a unique characteristic of the Tokyo showcar; there is a certain dynamism in the flow of the A- and C-pillars. An important detail for customization; that much I can tell you,” said Sielaff. There will be many ways to customize the A1 to your personal ideas, especially in the interior.

The single-frame grille – a central Audi design feature – will identify the A1 as an Audi. But there’s a surprise in store. “We’ll do something here, maybe with the corners and the width of the grille,” says Sielaff. This will affect the headlights.

CLICK HERE to go back and watch the introductory videos

CLICK HERE to watch Episode 2 - Defining the Market and Target Customer for the new A1

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: