Datalex’s Travel Distribution Platform Enables CarTrawler Multi Supplier Auto Rental for Frontier Airlines

DUBLIN--CarTrawler, the leading provider of multi supplier auto rental to airlines, will provide an integrated auto rental platform across Frontier’s direct channels. The solution was brought live using the Datalex Travel Distribution Platform.

“They can now receive competitive rental car rates while booking their Frontier tickets. We think they will appreciate the one-stop-shopping aspect of this.”

Frontier’s customers will be able to access a rich mix of all the top US rental car brands across all airports served by Frontier across all online touch-points as well as in the airline’s customer contact centre.

Following Datalex’s successful deployment of Frontiers’ AirFairs product, Datalex’s distribution platform has enabled the dynamic packaging of car rental options within the booking flow. “This provides additional value and another level of convenience for our customers,” said Frontier Marketing Director Kathie Dudas. “They can now receive competitive rental car rates while booking their Frontier tickets. We think they will appreciate the one-stop-shopping aspect of this.”

Datalex CEO Cormac Whelan commented: “Datalex identifies with Frontier Airlines’ pioneering advances to bring better value and more choice to customers. Having already integrated insurance into Frontier’s booking flow, the cross-sell of car hire enhances the customer value proposition, while maximising revenues for Frontier. TDP enables Frontier to control and manage the content presented to the customer. We are proud to be Frontier Airlines’ distribution technology provider of choice.”

CarTrawler’s Head of Sales Robin White remarked: “Frontier Airlines is our second major US airline signing this year and joins the fast growing list of retail minded airlines worldwide that have endorsed our solution as the leading auto rental offering for airlines and other online channels. The deal is an endorsement of our cutting edge technology which allows Frontier to offer a multi-supplier, neutral car hire offering. It will generate a better experience for Frontier’s customer as well as a significantly better revenue stream for the airline than that of a single supplier car rental offering.”

About Datalex

Datalex is a leading provider of multi-CRS travel distribution software and solutions which provide the flexibility and control that enable global travel industry suppliers and distributors to deliver increased content and choice to their customers across multiple sales channels, while enabling record reductions in distribution costs. Each year, over 50 million online transactions are booked through the Travel Distribution Platform for major suppliers and distributors such as Aer Lingus, Copa Airlines, Frontier Airlines, Philippine Airlines, Scandinavian Airlines, Saudi Arabian Airlines, South African Airways and United Airlines.

Headquartered in Dublin, Ireland, the company maintains offices in Europe, Australia and USA. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE, and also OTC: DLEXY). For more information, please visit the company’s website at www.datalex.com.

About CarTrawler

Based in Dublin, Ireland, CarTrawler offers auto rental from over 550 leading and independent auto rental companies in 135 countries in 22,000 city and airport locations, in 22 languages, and in multiple currencies. CarTrawler is the largest supplier of multi supplier auto rental to airlines in the world, and this year became a member of the Deloitte fast 50, being the 13th fastest growing technology company in the country.

About Frontier Airlines Holdings, Inc.

Frontier Airlines is a wholly owned subsidiary of Republic Airways Holdings Inc, an airline holding company that owns Chautauqua Airlines, Lynx Aviation, Midwest Airlines, Mokulele Airlines, Republic Airlines and Shuttle America. Currently in its 16th year of operations, Frontier is the second-largest carrier at Denver International Airport, employing approximately 5,000 aviation professionals. Frontier is made up of one of the youngest Airbus fleets in North America offering 24 channels of DIRECTV® service in every seatback along with a comfortable all-coach configuration. Frontier offers routes to more than 50 destinations in the U.S., Mexico and Costa Rica. In addition, Frontier and Midwest have a codeshare partnership that allows passengers of both airlines access to 70 destinations in the U.S., Mexico and Costa Rica. For more in-depth information on Frontier Airlines and to book tickets, please visit its Web site at www.frontierairlines.com.