Kia Hypes Value in an Energetic NAIAS Presentation - COMPLETE VIDEO


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SEE ALSO: Complete 2010 Detroit Auto Show Press Pass Coverage

DETROIT - January 11, 2010: Kia staged a television infomercial-style presentation for the media today, using the TV format to deliver their message of value, value, and more. The featured vehicles were the Kia Soul, Forte, Forte coupe and Sorento. Kia also presented their UVO entertainment system that was introduced a few days ago at the Consumer Electronics Show.


Click PLAY to watch the complete Kia Press Conference

ALL-NEW SPECIAL EDITION 2010 KIA SHADOW DRAGON SOUL ARRIVES IN SHOWROOMS

Kia Motors America announced the arrival of the special edition Shadow Dragon Soul, the third of four planned special edition Soul models. Proudly showing design themes similar in nature to the Soul "Burner" concept that debuted in 2008 at the Geneva International Motor Show resulting in a slew of positive feedback from Soul forums and Internet chats, Shadow Dragon Soul wears black dragon graphics over its sinister black-on-black color scheme. Shadow Dragon Soul is the latest example the urban passenger vehicle's unique ability to morph and transform, and joins all other Soul models as a 2010 "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS).

"Soul is a unique vehicle in that it lends itself perfectly to personalization based on consumer needs and desires," said Michael Sprague, vice president of marketing, KMA. "With its one-of-a-kind paint and graphic treatments, the Shadow Dragon Soul could be the most distinctive special-edition Soul we've released so far, but still maintains the same value, convenience and safety features that consumers have come to know and expect from all Soul trim levels."

From afar, Shadow Dragon Soul's deep shadow black exterior color and matte black dragon graphics on the hood and tailgate give off a dark and menacing persona. Looking closer, the black-on-black theme continues with black 18-inch wheels and machined accents, a body-color wing-type spoiler and high-gloss black accents found on the front and rear bumper inserts. Inside, Shadow Dragon Soul features black leather-trimmed seats – the first leather seating available on any Soul model – and seat warmers for additional luxury and comfort. Like both previous special-edition Souls, Shadow Dragon Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod® connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof, fog lights and fender vents with side marker repeaters. Shadow Dragon Soul starts at $18,195 with a five-speed manual transmission.

Building from the Soul+ model, Shadow Dragon Soul adds standard keyless remote entry, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors. Additional standard features such as cruise control with steering wheel-mounted controls, Bluetooth®˛ wireless technology with hands-free connectivity, dual 12-volt power outlets and tweeter speakers enhance creature comforts on the road, as do the covered upper storage bin, dual visor vanity mirrors with covers and dual map lights.


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