The Detroit News Gives Away Electric Vehicle


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DETROIT, Jan. 14, 2010 -- The Detroit News announced earlier this week that it will be giving away a Harvey Coachworks BugE(TM) electric personal mobility vehicle in a promotion coinciding with the North American International Auto Show (NAIAS). This exclusive offer is available only in The Detroit News and entries may be made by going to www.autosinsider.com.

The Detroit News is proud to again support the efforts of the world's automakers with its award winning coverage in print and online at www.autosinsider.com. With this giveaway and other promotions, The News hopes to encourage not only green living, but also to promote a major piece of Detroit's history and success.

"The News is proud to serve our community and offer an alternative green vehicle to our readers," said Jon Wolman, Editor and Publisher. "We're happy to have a longstanding partnership with the Auto Show and look forward to the new trends and technologies that will emerge in years to come."

The BugE(TM) will be on display as part of Electric Avenue, a 37,000-square-foot feature on the main floor of the NAIAS that will showcase electric vehicles and technology. Electric Avenue debuts this year and offers patrons a chance to not only take a ride in the vehicles on display, but also learn about the next generation of green vehicles.

The BugE(TM) is a low cost, street-legal, all-electric personal mobility vehicle that is battery operated and costs about 1 penny/mile. It is an emission-free and economically savvy alternative to gasoline-fueled vehicles.

Readers are directed to autosinsider.com to enter the contest, which began Saturday, January 9. It runs through 12:00 pm on Tuesday, January 19. The winner will be contacted after 12:00 pm on January 19 and the prize will be delivered at a later date.

Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million people; 50% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.

*SOURCE: 2009 Scarborough Report - August 2009 - July 2008 - Detroit DMA

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