Chevrolet Unveils Small Car Lineup Featuring Cruze and Aveo RS Showcar - COMPLETE VIDEO
DETROIT - January 11, 2010: This afternoon General Motors' Chevrolet division will be staging its new product introduction. Among other news, Chevy will be presenting their small-Car lineup, featuring the Cruze, the Aveo RS and the Spark. Chevy will also provided additional updates on the progress of it Volt electric car.
Click PLAY to watch the complete Chevrolet Press Conference
The U.S. production version of the Chevrolet Cruze, unveiled at the 2009 L.A. Auto Show, delivers many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America.
The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles using new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to 40 mpg on the highway with a high-efficiency model.
“Cruze is already a hit across Europe and Asia and now, it’s coming to America to challenge the status quo,” said Jim Campbell, general manager, Chevrolet. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working to bring new products to market that range from gas-friendly to gas-free.”
Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior.
“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet marketing director for small cars. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”
Cruze goes on sale in the U.S. in the third quarter but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.