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Big Freeze Heats Up 4x4 Sales


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SEE ALSO: AWD and 4x4 Research Tool (North American Models)

LONDON – January 7, 2010: As Britain shivers in the grip of the worst Winter for over 30 years, motorists are fighting back against the big freeze. Sales of 4x4 vehicles are on the up as car buyers opt for all-wheel instead of no-wheel drive.

With the long term forecast suggesting parts of the UK may remain snowbound for up to a month, it seems the country’s drivers are getting a grip and trading up to all terrain models. It’s a trend that comes as no surprise to the UK’s leading used car supermarket, Carcraft.

“We’ve seen a move to 4x4 vehicles for a few weeks now” says Sales Director Mike Walsh. “The extraordinary weather we’re having just seems to have accelerated things. People simply need to get to work and lead their normal lives – a 4x4 lets you do that.”

As many modern 4x4s no longer fall into the gas guzzling category, motorists are also finding that they can get out and about without paying a premium at the pumps.

With over 4,000 cars in Group stock, Carcraft has a massive choice of 4x4 vehicles available – from true off-roaders to SUVs and modern ‘soft-roaders’. Throw in a guaranteed part exchange and more finance options than any other used car supermarket and you’ll soon be up and running, whatever the weather.

SEE ALSO: AWD and 4x4 Research Tool (North American Models)