New Floor Plan, Dynamic Vehicles Highlight Lexus Exhibit at 2010 North American International Auto Show
DETROIT - January 6, 2010: The Lexus exhibit at this year's North American International Auto Show (NAIAS) will be starkly different from one year ago, featuring a single-level layout and some of the brand's most exciting new vehicles.
Gone is the previous two-story structure with sweeping staircase. This year, the exhibit has a "landscape" configuration, suitable for strolling amongst the premium vehicles or merely lounging a short distance away from a 25-foot-tall waterfall.
"In our first 20 years of business, we grew from a respectable premium automaker to the most preferred luxury brand in the United States," said Andrea Lim, Lexus Events Marketing Manager. "This exhibit exemplifies the next chapter in the Lexus franchise. We want our brand's reputation for quality synonymous with one of transparency. We believe an elegant, flowing display emits feelings of openness and availability."
With surround-sound musical accompaniments provided by XM® Satellite Radio, the 12,600-square-foot showcase will include an array of outstanding new automobiles and an exciting new concept vehicle. The Lexus LFA - the automaker's first world-class, production super car - takes center stage, awash in light, courtesy of an LED-equipped canopy. Only a limited number of these hand-built vehicles will be distributed worldwide. In concert with the vehicle display, the LFA will be dissected in a special design treatment which shows the architectural inner-workings of the chassis and V10 engine. In further celebration of this 552-horsepower vehicle, visitors are encouraged to interact with the "LFA Configurator," which gives them an opportunity to build their own computerized dream car - with selected colors, wheels and calipers - and send the image to an email address or post to their favorite social media web site.
Another vehicle of note is the Lexus LF-Ch premium compact hybrid concept, a five-door automobile that made its international debut at the 2009 Frankfurt Auto Show. Praised for its styling, the LF-Ch offers premium features, low emissions and fuel economy. Guests visiting the LF-Ch turntable can take a picture of the vehicle and send it to an on-site interactive table which incorporates the image into a mosaic art piece.
On the production side, the exhibit will feature the latest Lexus models, including the all-new, 2010 GX 460 luxury utility vehicle. Also displayed prominently is Lexus's award-winning hybrid lineup, comprising an industry-leading four distinctive vehicles, with a slightly-modified HS 250h hybrid sedan designed by builder Clark Ishihara of VIP Auto Salon, Inc. in Torrance, Calif.
The Lexus exhibit, designed and constructed by Michigan-based George P. Johnson Company, also features an array of recycled and repurposed materials. Comprising more than half the total mass used in constructing the exhibit, these materials help create many of the booth's surfaces and unique styling cues. In keeping with its recycling theme, Lexus has once again contracted famed New York-based jeweler Kenny Hwang to create one-of-a-kind jewelry, from reclaimed metal found on Lexus vehicles, for the exhibit's product specialists. This jewelry ranges from necklaces to bracelets to rings.
The Lexus "story" will be highlighted by a 100' wide x 20' tall, state-of-the-art, multimedia LED back wall which illustrates Lexus' past, present and future, though cinematic and synchronized visual presentations.