Harley-Davidson Introduces New Clothing Line to Support Those Touched By Breast Cancer

Forges Partnership With Breast Cancer Network of Strength(R)

MILWAUKEE, Jan. 6, 2010; It's an unwritten rule in motorcycling culture to stop for a distressed rider. Of course, rider ethics go well beyond the open road, as motorcyclists often stop on the journey of life to help those in need - rider and non-rider alike. In the spirit of that support, Harley-Davidson introduced a new clothing line today designed to aid those touched by breast cancer.

The new Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer and designed to provide them support during their difficult ride. A portion of the proceeds from the sale of every Pink Label Collection item will help fund the YourShoes(TM) 24/7 Support Center, which is administered by the national non-profit Breast Cancer Network of Strength®. The YourShoes center, which helped nearly 50,000 people in 2008 alone, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer.

"Having a strong support system is critical to surviving breast cancer," said Margaret C. Kirk, president and CEO, Breast Cancer Network of Strength. "That's why were thrilled to have the support of Harley-Davidson, as well as their family of employees, dealers and owners. With their help, we can make sure no one faces this disease alone."

The Pink Label Collection was conceived and designed by the Harley-Davidson Women's MotorClothes Product Development and Design team.

"We were inspired to create the Pink Label Collection by the countless women riders and passengers that we've encountered on the open road and at events who've been impacted by breast cancer," said Kathy Whalen, Category Manager, General Merchandise, Harley-Davidson. "We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone."

The Pink Label Collection is comprised of 12 of the most popular women's MotorClothes silhouettes - each featuring a tasteful touch of pink -- including jackets, pants, eyewear, gloves, helmet, shirts and more. Following are some of the highlights of the collection:

  --  The Pink Label Leather Jacket (P/N 98160-10VW, $295) combines
      lightweight leather, a fixed lining, multiple zippered pockets and
      pink-embroidered graphics.
  --  Made from 73 percent cotton/27 percent polyester with pink-embroidered
      graphics, the new Pink Label Activewear Hoodie (P/N 99171-10VW, $60)
      and Activewear Pant (P/N 99172-10VW, $40) are casually comfortable.
  --  The 93 percent cotton/7 percent spandex Pink Label S/S Tee (P/N
      99175-10VW, $30) is embroidered on both sides and available in XS - 3W
      sizes.
  --  Made from 100 percent cotton with an elastic band, the Pink Label
      Headwrap with Pink Embroidery (P/N 99499-10VW, $15) can be worn as a
      headband or wrap.

To find out more about the Pink Label Collection, or purchase items from the collection , visit your local Harley-Davidson dealership or www.harley-davidson.com/pinklabel.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

About Breast Cancer Network of Strength

Breast Cancer Network of Strength® (formerly known as Y-ME National Breast Cancer Organization) is the oldest national breast cancer organization and ensures, through information, empowerment and peer support, that no one faces breast cancer alone. Network of Strength provides immediate emotional relief to anyone affected by breast cancer through the YourShoes(TM) 24/7 Breast Cancer Support Center. For more information about Breast Cancer Network of Strength, visit www.networkofstrength.org. Peer counselors can be e-mailed or contacted at 1-800-221-2141.