Audi Ends 2009 with 5th Record

ZETLAND, AUSTRALIA – January 6, 2010: Audi Australia Pty Ltd has blitzed its 2008 result by a massive margin of 20.2 percent in 2009, finishing the year with an all time high of 11,310 units.

A total of 1,900 vehicles were sold on top of the company’s previous all-time high in 2008 (2008: 9,410 units).

Now it’s 5th record year, the company began 2009 with a plan of 10,000+ units, however this milestone was achieved on 27 November 2009 with the sale of an Audi Q5 in Brisbane – the 10,000th vehicle to be sold in Australia.

The company exceeded its planned sales target for every major model line, and equally as important, has finished the year with profitable growth.

Since 2004, Audi has achieved growth of 30 percent in 2005 (compared with 2004), 20 percent growth in 2006, 25 percent in 2007, 30 percent in 2008 and now 20 percent growth in 2009.

In that time, sales have tripled from 3,700 units (2004 result) and market share has also increased threefold from 0.5 percent to 1.6 percent (according to VFACTS total passenger and SUV sales YTD Nov 2009).

Audi’s managing director, Joerg Hofmann, who leaves the company in January, says he is extremely proud of the result, and of his team, who have now achieved 60 months of consecutive records since 2004.

“We set ourselves a goal for 2009 of 10,000+ units, but as we got closer to the end of the year, we knew that we would actually reach over 11,000 units thanks to the growing momentum of Audi in this country,” Mr Hofmann said.

“Our 2009 success was due to our clear growth strategy, strong direction, focused team and very supportive dealer network who have collectively invested around $90 million dollars in facilities this year alone.

Ending his tenure on the highest possible note, Mr Hofmann will now leave Australia in January for his new posting in Germany, as the head of AUDI AG’s Retail Network.

“I’m proud to have lead this dynamic company to its 60th month of growth, tripled our sales growth and to have opened the world’s largest new Audi Terminal in Sydney,” Mr Hofmann said.

It’s definitely the high point of my career to-date however it is now time to make a new career move back to Germany, after five unforgettable years in Australia,” Hofmann said.