Toyota Reports December 2009 and Year 2009 Sales


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TORRANCE, Calif., Jan. 5, 2010 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported December sales results of 187,860 units, an increase of 22.9 percent over the same period last year, on a daily selling rate (DSR) basis.

On a raw volume basis, unadjusted for 28 selling days in December 2009, compared to 26 selling days in December 2008, TMS sales were up 32.3 percent for the month, compared to the same period last year.

For the year, TMS reported annual sales of 1,770,149 vehicles, a decrease of 20.2 percent from the same period in 2008, on a DSR basis. With 308 selling days in 2008 and 2009, annual sales were also down 20.2 percent on an unadjusted raw volume basis.

Toyota Division recorded year-end sales of 1,554,174 vehicles, down 20.6 percent from the prior year. Lexus reported sales of 215,975 units in 2009, down 17 percent from 2008. Scion Division reported sales of 57,961 units for the year.

"Emerging from the rollercoaster of 2009, the industry has gained positive momentum for a gradual recovery," said Don Esmond, senior vice president of automotive operations, Toyota Motor Sales, U.S.A. "Despite a tough market, TMS performed solidly, reaching its goal to grow market share. With Toyota continuing as the best-selling overall brand and Lexus as the best-selling luxury brand in America, we're looking forward to a bright 2010."

Toyota Division

Toyota Division reported December sales of 159,295 units, up 24.7 percent over December 2008. Toyota Division passenger cars recorded December sales of 98,122 units, up 34.6 percent over the year-ago month, with year-end sales of 996,431 units, down 17.4 percent from last year. For the year, passenger car sales were led by Camry and Camry Hybrid, which posted combined annual sales of 356,824 units. Corolla recorded 2009 sales of 296,874 units. The Prius mid-size gas-electric hybrid posted year-end sales of 139,682 units. Venza reported sales of 54,410 units for the year.

Toyota Division light trucks reported December sales of 61,173 units, up 11.7 percent over December 2008, with year-end sales of 557,743 units, down 25.7 percent from 2008. For the year, light truck sales were led by the RAV4 compact SUV with year-end sales of 149,088 units, up 8.8 percent over the same period last year. Highlander and Highlander Hybrid posted combined annual sales of 83,118 units. The Tundra full-size pickup recorded year-end sales of 79,385 units. The Tacoma mid-size pickup reported sales of 111,824 units for 2009. Sienna recorded year-end sales of 84,064 units.

Scion reported December sales of 3,771 units, with year-end sales totaling 57,961 units. The Scion xB urban utility vehicle recorded year-end sales of 25,461 units. The tC sports coupe reported annual sales of 17,998 units. The xD posted sales of 14,499 units for the year.

Lexus Division

Lexus reported December sales of 28,565 units, up 13.5 percent over the year-ago month. Lexus passenger cars reported December sales of 15,862 units, up 27.6 percent over December 2008, with year-end sales of 112,745 units, down 25.6 percent from 2008. For the year, Lexus passenger car sales were led by the ES entry luxury sedan with year-end sales of 48,485 units. The IS entry luxury sport sedan recorded combined annual sales of 38,077 units. The HS entry luxury hybrid sedan recorded sales of 6,699 units for the year.

Lexus Division light trucks reported December sales of 12,703 units, down 0.2 percent from the year-ago month, and year-end sales of 103,230 units, down 4.9 percent from last year. Lexus sales were led by the RX luxury utility vehicle in 2009, which posted combined year-end sales of 93,379 units, up 10.9 percent over the prior year. The RX 450h hybrid luxury utility vehicle reported sales of 14,464 units for the year.

TMS Hybrids

In December, TMS posted sales of 17,964 hybrid vehicles, up 36.7 percent over December 2008. TMS calendar-year-to-date hybrid sales totaled 195,545 units. Toyota Division posted December sales of 14,317 hybrids and year-end sales of 173,655 units. Lexus Division posted sales of 3,647 hybrids for the month and 21,890 units for the year.

There were 28 selling days in December 2009, compared to 26 selling days in December 2008. There were 308 selling days in 2009 and 2008.

*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                December, 2009

                         -- CURRENT MONTH --     -- CALENDAR YEAR TO DATE --
                                         DSR %                         DSR %
                         2009     2008   CHG        2009       2008    CHG
                         ----     ----   -----      ----       ----    -----

  YARIS                 5,017    4,417     5.5    63,743    102,328    -37.7
  COROLLA              34,220   22,129    43.6   296,874    351,007    -15.4
  CAMRY                34,946   25,275    28.4   356,824    436,617    -18.3
  VENZA                 5,819    1,474   266.6    54,410      1,474   3591.3
  AVALON                2,574    2,436    -1.9    26,935     42,790    -37.1
  PRIUS                11,775    7,859    39.1   139,682    158,884    -12.1
  SCION xA                  0        0    N/A          3         39    -92.3
  SCION xB              1,756    1,794    -9.1    25,461     45,220    -43.7
  SCION tC              1,047    1,348   -27.9    17,998     40,980    -56.1
  SCION xD                968      985    -8.7    14,499     27,665    -47.6
  TOTAL TOYOTA DIV.
   PASS. CAR           98,122   67,717    34.6   996,431  1,207,006    -17.4
  -----------------    ------   ------    ----   -------  ---------    -----
  ES                    6,531    5,236    15.8    48,485     64,135    -24.4
  HS                    1,980        0    N/A      6,699          0    N/A
  LS                    2,085    1,451    33.4    11,334     20,255    -44.0
  SC                       50      116   -60.0       720      1,986    -63.7
  GS                    1,063    1,200   -17.7     7,430     15,759    -52.9
  IS                    4,153    3,539     9.0    38,077     49,432    -23.0
  TOTAL LEXUS PASS.
   CAR                 15,862   11,542    27.6   112,745    151,567    -25.6
  -----------------    ------   ------    ----   -------    -------    -----
  TOTAL TOYOTA PASS.
   CAR                113,984   79,259    33.5 1,109,176  1,358,573    -18.4
  ------------------  -------   ------    ---- ---------  ---------    -----
  SIENNA                8,555    6,901    15.1    84,064    115,944    -27.5
  RAV4                 16,742    8,795    76.8   149,088    137,020      8.8
  FJ CRUISER            1,603    3,168   -53.0    11,941     28,668    -58.3
  4RUNNER               4,514    3,707    13.1    19,675     47,878    -58.9
  HIGHLANDER            9,442    7,791    12.5    83,118    104,661    -20.6
  LAND CRUISER            190      227   -22.3     2,261      3,801    -40.5
  SEQUOIA               1,760    2,399   -31.9    16,387     30,693    -46.6
  TOTAL SUV            34,251   26,087    21.9   282,470    352,721    -19.9
  ---------            ------   ------    ----   -------    -------    -----
  4X2 TACOMA            4,525    4,287    -2.0    54,939     79,773    -31.1
  4X4 TACOMA            4,972    4,404     4.8    56,885     64,882    -12.3
  TOTAL TACOMA          9,497    8,691     1.5   111,824    144,655    -22.7
  TUNDRA                8,870    9,191   -10.4    79,385    137,249    -42.2
  TOTAL PICKUP         18,367   17,882    -4.6   191,209    281,904    -32.2
  TOTAL TOYOTA DIV.
   LT TRUCK            61,173   50,870    11.7   557,743    750,569    -25.7
  -----------------    ------   ------    ----   -------    -------    -----
  LX                      386      508   -29.4     3,616      7,915    -54.3
  GX                      502    1,380   -66.2     6,235     16,424    -62.0
  RX                   11,815    9,932    10.5    93,379     84,181     10.9
  TOTAL LEXUS LIGHT
   TRUCK               12,703   11,820    -0.2   103,230    108,520     -4.9
  -----------------    ------   ------    ----   -------    -------     ----
  TOTAL TOYOTA LIGHT
   TRUCK               73,876   62,690     9.4   660,973    859,089    -23.1
  ------------------   ------   ------     ---   -------    -------    -----
  TOTAL TOYOTA DIV.   159,295  118,587    24.7 1,554,174  1,957,575    -20.6
  TOTAL LEXUS          28,565   23,362    13.5   215,975    260,087    -17.0
  -----------          ------   ------    ----   -------    -------    -----
  TOTAL TOYOTA        187,860  141,949    22.9 1,770,149  2,217,662    -20.2
  MEMO:
  DOM. COROLLA         33,659   17,192    81.8   265,440    252,877      5.0
  DOM. CAMRY           34,687   24,790    29.9   346,957    428,841    -19.1
  DOM. RAV4             5,746      210  2440.7    46,360        247  18669.2
  DOM. HIGHLANDER       6,006        0    N/A     10,948          0    N/A
  DOM. PICKUP          18,367   17,882    -4.6   191,209    281,902    -32.2
  DOM. RX               9,174    8,221     3.6    63,593     63,610      0.0

  SELLING DAYS             28       26               308        308
  ------------            ---      ---               ---        ---
  TOYOTA DIV. IMPORT
   CAR                 21,383   21,825    -9.0   302,689    481,024    -37.1
  LEXUS IMPORT CAR     15,862   11,542    27.6   112,745    151,567    -25.6
  TOYOTA DIV NA BUILT
   CARS                76,739   45,892    55.3   693,742    725,982     -4.4
  TOTAL TOYOTA CARS   113,984   79,259    33.5 1,109,176  1,358,573    -18.4

  TOYOTA DIV. IMPORT
   LT TRUCK            20,739   23,478   -18.0   208,775    321,781    -35.1
  LEXUS IMPORT LT
   TRUCK                3,529    3,599    -8.9    39,637     44,910    -11.7
  TOYOTA DIV NA BUILT
   LT TRUCK            40,434   27,392    37.1   348,968    428,788    -18.6
  LEXUS NA BUILT LT
   TRUCK                9,174    8,221     3.6    63,593     63,610      0.0
  TOTAL TOYOTA LT
   TRUCK               73,876   62,690     9.4   660,973    859,089    -23.1
  ---------------      ------   ------     ---   -------    -------    -----
  SPORT UTILITY
   VEHICLES            45,351   34,739    21.2   373,759    432,573    -13.6
     Memo: Lexus
      Sport Utility    12,703   11,820    -0.2   103,230    108,520     -4.9

  SMALL VANS            8,555    6,901    15.1    84,064    115,944    -27.5
  PICKUPS              18,367   17,882    -4.6   191,209    281,904    -32.2
  ---------------      ------   ------    ----   -------    -------    -----
  * NORTH AMERICAN
   BUILT VEHICLES
  COROLLA              33,659   17,192    81.8   265,440    252,877      5.0
  CAMRY                34,687   24,790    29.9   346,957    428,841    -19.1
  VENZA                 5,819    1,474   266.6    54,410      1,474   3591.3
  AVALON                2,574    2,436    -1.9    26,935     42,790    -37.1
  SIENNA                8,555    6,901    15.1    84,064    115,944    -27.5
  RAV4                  5,746      210  2440.7    46,360        247  18669.2
  HIGHLANDER            6,006        0    N/A     10,948          0    N/A
  PICKUP               18,367   17,882    -4.6   191,209    281,902    -32.2
  SEQUOIA               1,760    2,399   -31.9    16,387     30,693    -46.6
  RX                    9,174    8,221     3.6    63,593     63,610      0.0
  TOTAL               126,347   81,505    43.9 1,106,303  1,218,378     -9.2
  N.A. VEHICLES % OF
   TOTAL                 67.3%    57.4%             62.5%      54.9%

  SELLING DAYS             28       26               308        308
  DSR = DAILY SELLING
   RATE
  -------------------

  

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