American Honda December 2009 Sales Up 15.6 Percent


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Annual sales led by Accord, Civic and CR-V

TORRANCE, Calif., Jan. 5 -- American Honda Motor Co., Inc., today reported December monthly sales of 107,143, an increase of 15.6 percent on a daily selling-rate* basis. American Honda's 2009 annual vehicle sales totaled 1,150,784, a decline of 19.5 percent compared to 2008 results.

Honda Division's December monthly sales of 96,568 represented an increase of 18.9 percent compared to 2008. Honda Division's 2009 annual sales of 1,045,061 decreased 18.6 percent compared to 2008. The top-three best-selling Honda models for 2009 were the Accord, 290,056; Civic, 259,722; and CR-V, 191,214.

Accord monthly sales increased 17.3 percent for December to 28,238. Monthly Civic sales increased by 19.8 percent to 22,319. The CR-V, the country's best-selling SUV in 2008 and 2009, increased sales by 24.5 percent to 18,686 for a new December sales record. Additional models with monthly sales gains included the Pilot, up 26.6 percent to 9,184, and the Odyssey, up 19.8 percent to 8,966.

"The good news is that the market appears to be stabilizing and we have more reasons for optimism in 2010," said John Mendel, executive vice president of American Honda. "There seems to be light at the end of the tunnel; let's hope it's not another train coming, but rather, brighter days ahead."

The Acura Division's year-end sales totaled 105,723, down 26.8 percent. December Acura sales totaled 10,575, down 8.1 percent. The TL led the division with annual sales of 33,620, followed closely by the MDX with sales of 31,178.

December TSX sales increased 17.9 percent to 2,926. December RDX sales increased 4.4 percent to 1,283. The much-anticipated Acura ZDX four-door sports coupe made its sales debut in the second half of the month.

*The annual Daily Selling Rate (DSR) is calculated with 308 days for 2009 and 2008. December 2009 included 28 selling days versus 26 selling days for 2008. All percentages represent DSR.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit Honda.com for Honda and Acura.com for Acura.

                   American Honda Vehicle Sales For December 2009

                       Month-to-Date                  Year-to-Date
                December  December     DSR**  December  December     DSR**
                  2009      2008      % Chg.    2009      2008      % Chg.
                  ----      ----      ------    ----      ----      ------
  American
   Honda
   Total         107,143    86,085     15.6% 1,150,784 1,428,765    -19.5%
   -----
    Total
     Car
     Sales        61,020    50,918     11.3%   700,214   877,703    -20.2%
    Total
     Truck
     Sales        46,123    35,167     21.8%   450,570   551,062    -18.2%
       Honda
        Total
        Car
        Sales     54,706    44,762     13.5%   635,901   794,421    -20.0%
       Honda
        Total
        Truck
        Sales     41,862    30,643     26.9%   409,160   489,840    -16.5%
       Acura
        Total
        Car
        Sales      6,314     6,156     -4.8%    64,313    83,282    -22.8%
       Acura
        Total
        Truck
        Sales      4,261     4,524    -12.5%    41,410    61,222    -32.4%
  Domestic
   Car Sales *    51,010    40,642     16.5%   551,357   661,736    -16.7%
   -----------
    Honda
     Division     47,843    37,035     20.0%   517,737   614,970    -15.8%
    Acura
     Division      3,167     3,607    -18.5%    33,620    46,766    -28.1%
  Domestic
   Truck Sales *  44,660    30,629     35.4%   412,787   444,263     -7.1%
   -------------
    Honda
     Division     40,399    26,105     43.7%   371,377   383,041     -3.0%
    Acura
     Division      4,261     4,524    -12.5%    41,410    61,222    -32.4%
  Import
   Car Sales      10,010    10,276     -9.5%   148,857   215,967    -31.1%
   ---------
    Honda
     Division      6,863     7,727    -17.5%   118,164   179,451    -34.2%
    Acura
     Division      3,147     2,549     14.6%    30,693    36,516    -15.9%
  Import
   Truck Sales     1,463     4,538    -70.1%    37,783   106,799    -64.6%
   -----------
    Honda
     Division      1,463     4,538    -70.1%    37,783   106,799    -64.6%
     --------      -----     -----    ------    ------   -------    ------
  MODEL BREAKOUTS
   BY DIVISION
  Honda
   Division
   Total          96,568    75,405     18.9% 1,045,061 1,284,261    -18.6%
   -----          ------    ------     ----- --------- ---------    ------
     Fit           4,570     5,039    -15.8%    67,315    79,794    -15.6%
    Accord *      28,238    22,348     17.3%   290,056   372,789    -22.2%
      Memo:
       Accord
       Hybrid          0         1                   1       198    -99.5%
      Memo:
       Accord
       Cross-
       tour***     2,079         0               2,564         0
    Civic *       22,319    17,302     19.8%   259,722   339,289    -23.5%
      Memo:
       Civic
       Hybrid        471     1,036    -57.8%    15,119    31,297    -51.7%
    S2000             19        72    -75.5%       795     2,538    -68.7%
    Insight        1,639         0              20,572         0
    FCX                0         0                   0         6
    FCX Clarity        0         1                   5         5      0.0%
    -----------      ---       ---                 ---       ---      ----
    Odyssey  *     8,966     6,950     19.8%   100,133   135,493    -26.1%
    Pilot *        9,184     6,735     26.6%    83,901    96,746    -13.3%
    CR-V *        18,686    13,933     24.5%   191,214   197,279     -3.1%
    Element *      1,426     1,336     -0.9%    14,884    26,447    -43.7%
    Ridgeline      1,521     1,689    -16.4%    16,464    33,875    -51.4%
    ---------      -----     -----    ------    ------    ------    ------
  Acura
   Division
   Total          10,575    10,680     -8.1%   105,723   144,504    -26.8%
   -----          ------    ------     -----   -------   -------    ------
    RSX                0         0                   0         1
    TL *           3,167     3,607    -18.5%    33,620    46,766    -28.1%
    TSX            2,926     2,304     17.9%    28,650    31,998    -10.5%
    RL               221       245    -16.2%     2,043     4,517    -54.8%
    --               ---       ---    ------     -----     -----    ------
    MDX *          2,899     3,383    -20.4%    31,178    45,377    -31.3%
    ZDX *             79         0                  79         0
    RDX *          1,283     1,141      4.4%    10,153    15,845    -35.9%
    ---            -----     -----      ----    ------    ------    ------
  Selling Days        28        26                 308       308

  *  Honda and Acura vehicles are made of domestic & global sourced parts.
  Accord includes Crosstour, Hybrid.
  **  Daily Selling Rate
  *** Accord Crosstour sales are recorded in Honda total truck sales and
  Honda domestic truck sales.

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