Chevrolet, Buick, GMC and Cadillac Post Sales Gains
 |
Retail Sales of Chevrolet, Buick, GMC and Cadillac Up 13 Percent GM Retail Market Share Increased Two Share Points in Q4 vs. Q3 U.S. Dealer Inventory Reaches 385,000 - Lowest Year-End Level on Record
DETROIT - January 5, 2010: GM dealers in the U.S. reported 160,996 retail deliveries in December - a 7 percent increase compared to last year, and a 50 percent increase over last month. Retail sales of Chevrolet, Buick, GMC and Cadillac brands were 146,419 - up 13 percent for the month. In total, GM dealers in the U.S. delivered 208,511 vehicles in December. This represents a total sales decline of 6 percent from the previous year, driven primarily by declines in fleet sales (33 percent) and in sales of non-core brands (55 percent).
"The fact that our retail market share has increased two full points from the third to fourth quarters demonstrates that we are strengthening our brands," said Susan Docherty, GM vice president, U.S. Sales. "We are delivering a healthier sales mix and earning consumer confidence through our launch vehicles such as Chevy Equinox and Camaro, Buick LaCrosse, GMC Terrain and Cadillac SRX."
In 2009, GM dealers delivered 2,084,492 vehicles, down 30 percent compared with 2008. "The year-over-year comparison reflects a 38 percent reduction in fleet, reduced overall incentive spending and the orderly wind-down of the Pontiac and Saturn brands," Docherty said. "Our sell-down of Pontiac and Saturn inventory is 10 months ahead of schedule and we only have about 1,700 vehicles left - 800 Pontiacs and 900 Saturns. This shows real progress in our action plans."
Other December Key Facts:
-- Retail sales of Chevrolet, Buick, GMC and Cadillac brands were 13
percent higher than in 2008 - achieved with 47 percent less inventory
than last year
-- Chevrolet retail sales were up 14 percent - driven by strong sales of
Camaro (7,518 sales - segment leader for fifth straight month),
Traverse (up 92 percent), Malibu (up 34 percent) and Equinox (up 137
percent)
-- Buick retail sales were up 32 percent compared with a year ago on the
continued strength of LaCrosse (up 370 percent) and Enclave (up 37
percent)
-- GMC retail sales were up 4 percent vs. December 2008 on strong Acadia
sales (up 49 percent) and Terrain (up 197 percent vs. the vehicle it
replaced, Pontiac Torrent)
-- Cadillac retail sales were up 7 percent, led by the 2010 SRX, with
sales 357 percent higher than a year ago (4,880 vs. 1,069)
-- December month-end dealer inventory of 385,000 - the lowest year-end
level on record
-- Total GM crossover retail sales were up 67 percent
"The year 2009 was a watershed year for us in many ways. From our dealer restructuring to our focus on Chevrolet, Cadillac, Buick and GMC, we have made the difficult but necessary decisions to position our new company for success," Docherty added. "We're looking forward to 2010 as a year when the economy continues a modest recovery, industry sales begin to improve and our outstanding new products build additional sales momentum."
"May the Best Car Win" Campaign - 60-Day Money Back Guarantee
GM's 60-day money-back guarantee and "May the Best Car Win" message demonstrated confidence in Chevrolet, Buick, GMC and Cadillac and improved consumer consideration.
"Americans have given our cars, crossovers and trucks a strong vote of confidence, and we take that very seriously," Docherty said. "We've listened to those who've returned their vehicles to help us continue designing and building products our customers deserve."
More than 419,000 vehicles have been sold during the campaign and results show that almost all customers chose to keep their vehicles. Just 310 customers have returned their vehicles - approximately 0.007 percent of all eligible vehicles sold.
Other Brands Sold 14,687 Total Vehicles in December
GM's wind-down of non-core brands has been orderly and is now 10 months
ahead of schedule. These brands represented 9 percent of retail sales in
December, compared with 15 percent in May 2009. Inventories for the
combined brands totaled 5,123 units at December month-end, representing a
95 percent decrease compared to the end of May 2009 (112,141 units).
Month-End Inventories of Non-Core Brands (May - Dec, 2009):
May 2009 Dec 2009 % Reduction
-------- -------- -----------
Pontiac 70,876 796 99%
Saturn 32,647 916 97%
Saab 4,579 1,235 73%
HUMMER 4,039 2,176 46%
Management Discussion of December Sales Results
"Increasingly, we are seeing signs of a global economic recovery," said
Mike DiGiovanni, executive director, Global Market and Industry Analysis.
"In the U.S., with firm used car prices, low interest rates and an
improving economic outlook we expect industry sales to improve after a
dismal 2009 performance."
U.S. Economy
-- Overall, economic leading indicators point to a continuing recovery in
2010, although risks remain.
-- Job losses slowed significantly in November, and the unemployment rate
dropped from 10.2% to 10%. However, this is still high by historical
standards.
-- Although consumer confidence improved in December to the second
highest level in 2009, it is likely to stay tepid due to the high
unemployment rate.
-- Housing market is mixed. Although existing home sales are surging, new
home sales and home prices have softened recently.
-- Manufacturing sector continues to expand due to depleted inventory and
better than expected holiday sales.
U. S. Auto Industry
-- The U.S. December 2009 SAAR is estimated to be approximately the same
as November - 11.0 to 11.2 million (total industry estimate) -
resulting in total vehicle sales of 10.6 million for the entire 2009
CY, the lowest since 1982.
-- Based on the strengthening U.S. economy, 2010 CY sales are projected
to rise to between 11.0 to 12.0 million.
GM North America Production
Units 000s Car Truck Total
---------- ----- ----- -----
2009 December 67 112 179
Units O/(U) prior year (38) (32) (70)
% change O/(U) prior year (36%) (22%) (28%)
------------------------- ----- ----- -----
2009 Q4 236 382 618
Units O/(U) prior year (129) (68) (197)
% change O/(U) prior year (35%) (15%) (24%)
------------------------- ----- ----- -----
2010 Q1 237 413 650
Units O/(U) prior year 121 158 279
% change O/(U) prior year 104% 62% 75%
------------------------- ----- ----- -----
GM U.S. Dealer Inventory
Units 000s Car Truck Total
---------- ----- ----- -----
January 4, 2010 149 236 385
Units O/(U) prior year (248) (239) (487)
% change O/(U) prior year (63%) (50%) (56%)
Units O/(U) prior month (20) (34) (53)
% change O/(U) prior month (12%) (12%) (12%)
--------------------------- ----- ----- -----
January 2, 2009 397 475 872
December 1, 2009 168 270 438
----------------- ----- ----- -----
General Motors dealers in the United States reported the following
deliveries:
*S/D Curr: 28 December
% Chg %Chg per
*S/D Prev: 26 2009 2008 Volume S/D
------------- ---- ---- ------ --------
Vehicle Total 208,511 221,983 -6.1 -12.8
Core Brand Total 193,824 189,618 2.2 -5.1
Non-Core Brand Total 14,687 32,365 -54.6 -57.9
Light Vehicle Total 207,538 220,030 -5.7 -12.4
Car Total 79,417 87,506 -9.2 -15.7
Light Truck Total 128,121 132,524 -3.3 -10.2
Truck Total ** 129,094 134,477 -4.0 -10.9
-------------- ------- ------- ---- -----
*S/D Curr: 28 (Calendar Year-to-Date)
January - December
-------------------
%Chg
*S/D Prev: 26 2009 2008 Volume
------------- ---- ---- ------
Vehicle Total 2,084,492 2,980,688 -30.1
Core Brand Total 1,815,806 2,476,483 -26.7
Non-Core Brand Total 268,686 504,205 -46.7
Light Vehicle Total 2,071,749 2,954,819 -29.9
Car Total 874,270 1,257,481 -30.5
Light Truck Total 1,197,479 1,697,338 -29.4
Truck Total ** 1,210,222 1,723,207 -29.8
-------------- --------- --------- -----
GM Vehicle Deliveries by Marketing Division
%Chg %Chg per
2009 2008 Volume S/D
---- ---- ------ --------
Buick Total 12,237 8,909 37.4 27.5
Cadillac Total 14,745 13,235 11.4 3.5
Chevrolet Total 135,622 137,691 -1.5 -8.5
GMC Total 31,220 29,783 4.8 -2.7
Core Brand Total 193,824 189,618 2.2 -5.1
HUMMER Total 325 2,170 -85.0 -86.1
Pontiac Total 8,410 16,446 -48.9 -52.5
Saab Total 868 1,179 -26.4 -31.6
Saturn Total 5,084 12,570 -59.6 -62.4
Non-Core Brand Total 14,687 32,365 -54.6 -57.9
-------------------- ------ ------ ----- -----
GM Vehicle Total 208,511 221,983 -6.1 -12.8
---------------- ------- ------- ---- -----
%Chg
2009 2008 Volume
---- ---- ------
Buick Total 102,306 137,197 -25.4
Cadillac Total 109,092 161,159 -32.3
Chevrolet Total 1,344,629 1,801,131 -25.3
GMC Total 259,779 376,996 -31.1
Core Brand Total 1,815,806 2,476,483 -26.7
HUMMER Total 9,046 27,485 -67.1
Pontiac Total 178,300 267,348 -33.3
Saab Total 8,680 21,368 -59.4
Saturn Total 72,660 188,004 -61.4
Non-Core Brand Total 268,686 504,205 -46.7
-------------------- ------- ------- -----
GM Vehicle Total 2,084,492 2,980,688 -30.1
---------------- --------- --------- -----
GM Car Deliveries by Marketing Division
%Chg %Chg per
2009 2008 Volume S/D
---- ---- ------ --------
Buick Total 6,788 5,602 21.2 12.5
Cadillac Total 6,484 7,214 -10.1 -16.5
Chevrolet Total 53,599 54,871 -2.3 -9.3
Car Core Brand Total 66,871 67,687 -1.2 -8.3
Pontiac Total 8,165 14,381 -43.2 -47.3
Saab Total 786 804 -2.2 -9.2
Saturn Total 3,595 4,634 -22.4 -28.0
Car Non-Core Brand Total 12,546 19,819 -36.7 -41.2
------------------------ ------ ------ ----- -----
GM Car Total 79,417 87,506 -9.2 -15.7
------------ ------ ------ ---- -----
%Chg
2009 2008 Volume
---- ---- ------
Buick Total 59,110 91,803 -35.6
Cadillac Total 62,971 105,293 -40.2
Chevrolet Total 545,961 715,193 -23.7
Car Core Brand Total 668,042 912,289 -26.8
Pontiac Total 168,662 246,659 -31.6
Saab Total 6,462 17,708 -63.5
Saturn Total 31,104 80,825 -61.5
Car Non-Core Brand Total 206,228 345,192 -40.3
------------------------ ------- ------- -----
GM Car Total 874,270 1,257,481 -30.5
------------ ------- --------- -----
GM Light Truck Deliveries by Marketing Division
%Chg %Chg per
2009 2008 Volume S/D
---- ---- ------ --------
Buick Total 5,449 3,307 64.8 53.0
Cadillac Total 8,261 6,021 37.2 27.4
Chevrolet Total 81,530 81,862 -0.4 -7.5
GMC Total 30,740 28,788 6.8 -0.8
Truck Core Brand Total 125,980 119,978 5.0 -2.5
HUMMER Total 325 2,170 -85.0 -86.1
Pontiac Total 245 2,065 -88.1 -89.0
Saab Total 82 375 -78.1 -79.7
Saturn Total 1,489 7,936 -81.2 -82.6
Truck Non-Core Brand Total 2,141 12,546 -82.9 -84.2
-------------------------- ----- ------ ----- -----
GM Light Truck Total 128,121 132,524 -3.3 -10.2
-------------------- ------- ------- ---- -----
%Chg
2009 2008 Volume
---- ---- ------
Buick Total 43,196 45,394 -4.8
Cadillac Total 46,121 55,866 -17.4
Chevrolet Total 792,651 1,075,326 -26.3
GMC Total 253,053 361,739 -30.0
Truck Core Brand Total 1,135,021 1,538,325 -26.2
HUMMER Total 9,046 27,485 -67.1
Pontiac Total 9,638 20,689 -53.4
Saab Total 2,218 3,660 -39.4
Saturn Total 41,556 107,179 -61.2
Truck Non-Core Brand Total 62,458 159,013 -60.7
-------------------------- ------ ------- -----
GM Light Truck Total 1,197,479 1,697,338 -29.4
-------------------- --------- --------- -----
* Twenty-eight selling days (S/D) for the December period this year
and twenty-six for last year.
-------------------------------------------------------------------
**Effective August 2007, GM includes GMC & Chevrolet dealer
deliveries of commercial vehicles distributed by American Isuzu
Motors, Inc.
---------------------------------------------------------------
GM Car Deliveries - (United States)
December 2009
December
% Chg %Chg per
2009 2008 Volume S/D
---- ---- ------ --------
Selling Days (S/D) 28 26
------------------ --- ---
LaCrosse 4,581 1,451 215.7 193.2
Lucerne 2,207 4,151 -46.8 -50.6
Buick Total 6,788 5,602 21.2 12.5
----------- ----- ----- ---- ----
CTS 4,180 4,396 -4.9 -11.7
DTS 1,901 1,812 4.9 -2.6
STS 360 907 -60.3 -63.1
XLR 43 99 -56.6 -59.7
Cadillac Total 6,484 7,214 -10.1 -16.5
-------------- ----- ----- ----- -----
Aveo 3,359 2,257 48.8 38.2
Camaro 7,548 0 ***.* ***.*
Cobalt 8,672 12,786 -32.2 -37.0
Corvette 1,033 1,324 -22.0 -27.6
Impala 13,613 21,148 -35.6 -40.2
Malibu 19,374 17,355 11.6 3.7
Monte Carlo 0 1 ***.* ***.*
SSR 0 0 ***.* ***.*
Chevrolet Total 53,599 54,871 -2.3 -9.3
--------------- ------ ------ ---- ----
Core Brand Total 66,871 67,687 -1.2 -8.3
---------------- ------ ------ ---- ----
G3 Wave 633 0 ***.* ***.*
G5 1,270 2,464 -48.5 -52.1
G6 3,916 7,706 -49.2 -52.8
G8 1,202 1,479 -18.7 -24.5
GTO 0 0 ***.* ***.*
Grand Prix 6 265 -97.7 -97.9
Solstice 926 401 130.9 114.4
Vibe 212 2,066 -89.7 -90.5
Pontiac Total 8,165 14,381 -43.2 -47.3
------------- ----- ------ ----- -----
9-2X 0 0 ***.* ***.*
9-3 699 684 2.2 -5.1
9-5 87 120 -27.5 -32.7
Saab Total 786 804 -2.2 -9.2
---------- --- --- ---- ----
Astra 128 1,155 -88.9 -89.7
Aura 3,052 3,186 -4.2 -11.0
ION 0 1 ***.* ***.*
Sky 415 292 42.1 32.0
Saturn Total 3,595 4,634 -22.4 -28.0
------------ ----- ----- ----- -----
Non-Core Brand
Total 12,546 19,819 -36.7 -41.2
-------------- ------ ------ ----- -----
GM Car Total 79,417 87,506 -9.2 -15.7
------------ ------ ------ ---- -----
(Calendar Year-to-Date)
January - December
-------------------
%Chg
2009 2008 Volume
---- ---- ------
Selling Days (S/D)
------------------
LaCrosse 27,818 36,873 -24.6
Lucerne 31,292 54,930 -43.0
Buick Total 59,110 91,803 -35.6
----------- ------ ------ -----
CTS 38,817 58,774 -34.0
DTS 17,330 30,479 -43.1
STS 6,037 14,790 -59.2
XLR 787 1,250 -37.0
Cadillac Total 62,971 105,293 -40.2
-------------- ------ ------- -----
Aveo 38,516 55,360 -30.4
Camaro 61,648 0 ***.*
Cobalt 104,724 188,045 -44.3
Corvette 13,934 26,971 -48.3
Impala 165,565 265,840 -37.7
Malibu 161,568 178,253 -9.4
Monte Carlo 6 711 -99.2
SSR 0 13 ***.*
Chevrolet Total 545,961 715,193 -23.7
--------------- ------- ------- -----
Core Brand Total 668,042 912,289 -26.8
---------------- ------- ------- -----
G3 Wave 6,223 0 ***.*
G5 12,362 25,439 -51.4
G6 87,171 140,240 -37.8
G8 23,157 15,002 54.4
GTO 0 52 ***.*
Grand Prix 265 8,636 -96.9
Solstice 5,642 10,739 -47.5
Vibe 33,842 46,551 -27.3
Pontiac Total 168,662 246,659 -31.6
------------- ------- ------- -----
9-2X 0 3 ***.*
9-3 5,428 15,167 -64.2
9-5 1,034 2,538 -59.3
Saab Total 6,462 17,708 -63.5
---------- ----- ------ -----
Astra 6,298 11,968 -47.4
Aura 21,395 59,380 -64.0
ION 12 315 -96.2
Sky 3,399 9,162 -62.9
Saturn Total 31,104 80,825 -61.5
------------ ------ ------ -----
Non-Core Brand
Total 206,228 345,192 -40.3
-------------- ------- ------- -----
GM Car Total 874,270 1,257,481 -30.5
------------ ------- --------- -----
GM Truck Deliveries - (United States)
December 2009
December
% Chg %Chg per
2009 2008 Volume S/D
---- ---- ------ --------
Selling Days (S/D) 28 26
------------------ --- ---
Enclave 5,449 3,290 65.6 53.8
Rainier 0 2 ***.* ***.*
Rendezvous 0 3 ***.* ***.*
Terraza 0 12 ***.* ***.*
Buick Total 5,449 3,307 64.8 53.0
----------- ----- ----- ---- ----
Escalade 2,137 2,802 -23.7 -29.2
Escalade ESV 875 1,226 -28.6 -33.7
Escalade EXT 263 592 -55.6 -58.7
SRX 4,986 1,401 255.9 230.5
Cadillac Total 8,261 6,021 37.2 27.4
-------------- ----- ----- ---- ----
Chevy C/T Series 5 16 -68.8 -71.0
Chevy W Series 46 98 -53.1 -56.4
Colorado 1,799 4,447 -59.5 -62.4
Equinox 12,711 5,747 121.2 105.4
Express 5,162 6,255 -17.5 -23.4
HHR 3,440 6,869 -49.9 -53.5
Kodiak 4/5 Series 404 683 -40.8 -45.1
Kodiak 6/7/8 Series 38 161 -76.4 -78.1
Suburban (Chevy) 4,705 6,055 -22.3 -27.8
Tahoe 9,283 6,417 44.7 34.3
TrailBlazer 114 4,087 -97.2 -97.4
Traverse 8,864 4,935 79.6 66.8
Uplander 31 513 -94.0 -94.4
Avalanche 2,120 3,197 -33.7 -38.4
Silverado-C/K Pickup 33,301 33,340 -0.1 -7.3
Chevrolet Fullsize
Pickups 35,421 36,537 -3.1 -10.0
Chevrolet Total 82,023 82,820 -1.0 -8.0
--------------- ------ ------ ---- ----
Acadia 5,986 3,711 61.3 49.8
Canyon 626 1,443 -56.6 -59.7
Envoy 100 1,160 -91.4 -92.0
GMC C/T Series 17 55 -69.1 -71.3
GMC W Series 136 202 -32.7 -37.5
Savana 1,046 1,297 -19.4 -25.1
Sierra 12,144 12,980 -6.4 -13.1
Terrain 5,547 0 ***.* ***.*
Topkick 4/5 Series 194 391 -50.4 -53.9
Topkick 6/7/8 Series 133 347 -61.7 -64.4
Yukon 3,338 4,401 -24.2 -29.6
Yukon XL 1,953 3,796 -48.6 -52.2
GMC Total 31,220 29,783 4.8 -2.7
--------- ------ ------ --- ----
Core Brand Total 126,953 121,931 4.1 -3.3
---------------- ------- ------- --- ----
HUMMER H1 0 0 ***.* ***.*
HUMMER H2 44 374 -88.2 -89.1
HUMMER H3 199 1,529 -87.0 -87.9
HUMMER H3T 82 267 -69.3 -71.5
HUMMER Total 325 2,170 -85.0 -86.1
------------ --- ----- ----- -----
Montana SV6 0 0 ***.* ***.*
Torrent 245 2,065 -88.1 -89.0
Pontiac Total 245 2,065 -88.1 -89.0
------------- --- ----- ----- -----
9-7X 82 375 -78.1 -79.7
Saab Total 82 375 -78.1 -79.7
---------- --- --- ----- -----
Outlook 494 1,354 -63.5 -66.1
Relay 0 3 ***.* ***.*
VUE 995 6,579 -84.9 -86.0
Saturn Total 1,489 7,936 -81.2 -82.6
------------ ----- ----- ----- -----
Non-Core Brand Total 2,141 12,546 -82.9 -84.2
-------------------- ----- ------ ----- -----
GM Truck Total 129,094 134,477 -4.0 -10.9
-------------- ------- ------- ---- -----
(Calendar Year-to-Date)
January - December
-------------------
%Chg
2009 2008 Volume
---- ---- ------
Selling Days (S/D)
------------------
Enclave 43,150 44,706 -3.5
Rainier 4 117 -96.6
Rendezvous 9 27 -66.7
Terraza 33 544 -93.9
Buick Total 43,196 45,394 -4.8
----------- ------ ------ ----
Escalade 16,873 23,947 -29.5
Escalade ESV 6,588 11,054 -40.4
Escalade EXT 2,423 4,709 -48.5
SRX 20,237 16,156 25.3
Cadillac Total 46,121 55,866 -17.4
-------------- ------ ------ -----
Chevy C/T Series 41 345 -88.1
Chevy W Series 694 1,556 -55.4
Colorado 32,413 54,346 -40.4
Equinox 86,148 67,447 27.7
Express 54,302 86,986 -37.6
HHR 70,842 96,053 -26.2
Kodiak 4/5 Series 4,369 7,125 -38.7
Kodiak 6/7/8 Series 913 1,586 -42.4
Suburban (Chevy) 41,055 54,058 -24.1
Tahoe 73,254 91,578 -20.0
TrailBlazer 8,829 74,878 -88.2
Traverse 91,074 9,456 863.1
Uplander 1,758 40,456 -95.7
Avalanche 16,432 35,003 -53.1
Silverado-C/K Pickup 316,544 465,065 -31.9
Chevrolet Fullsize
Pickups 332,976 500,068 -33.4
Chevrolet Total 798,668 1,085,938 -26.5
--------------- ------- --------- -----
Acadia 53,820 66,440 -19.0
Canyon 10,107 14,974 -32.5
Envoy 4,857 23,876 -79.7
GMC C/T Series 454 566 -19.8
GMC W Series 1,727 2,570 -32.8
Savana 12,164 22,437 -45.8
Sierra 111,842 168,544 -33.6
Terrain 14,033 0 ***.*
Topkick 4/5 Series 2,705 7,841 -65.5
Topkick 6/7/8 Series 1,840 4,280 -57.0
Yukon 29,411 39,064 -24.7
Yukon XL 16,819 26,404 -36.3
GMC Total 259,779 376,996 -31.1
--------- ------- ------- -----
Core Brand Total 1,147,764 1,564,194 -26.6
---------------- --------- --------- -----
HUMMER H1 0 17 ***.*
HUMMER H2 1,513 6,095 -75.2
HUMMER H3 5,487 20,681 -73.5
HUMMER H3T 2,046 692 195.7
HUMMER Total 9,046 27,485 -67.1
------------ ----- ------ -----
Montana SV6 0 64 ***.*
Torrent 9,638 20,625 -53.3
Pontiac Total 9,638 20,689 -53.4
------------- ----- ------ -----
9-7X 2,218 3,660 -39.4
Saab Total 2,218 3,660 -39.4
---------- ----- ----- -----
Outlook 13,115 25,340 -48.2
Relay 12 163 -92.6
VUE 28,429 81,676 -65.2
Saturn Total 41,556 107,179 -61.2
------------ ------ ------- -----
Non-Core Brand Total 62,458 159,013 -60.7
-------------------- ------ ------- -----
GM Truck Total 1,210,222 1,723,207 -29.8
-------------- --------- --------- -----