Award-winning Month Drives Chrysler Group LLC's December U.S. Sales
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AUBURN HILLS, Mich., Jan. 5, 2010; Awards and accolades for Chrysler, Jeep®, Dodge and Ram vehicles drove customers to dealer showrooms resulting in improved sales and market share in December. Chrysler Group today reported December sales increased 36 percent compared with November 2009 and 20 of 24 vehicles posted sales increases for the same time period.
Chrysler Group received multiple accolades in December, including Motor Trend's Truck of the Year award for the all-new 2010 Ram Heavy Duty pickup truck that is arriving in dealer showrooms now. In addition:
-- Jeep Wrangler Unlimited Rubicon hailed as "Most Significant 4x4 of the
Decade" and Jeep Wrangler Rubicon named "Best 4x4 of the Decade" by
editors at Four Wheeler Magazine
-- Jeep named "Top Domestic Brand" in Kelley Blue Book's kbb.com® 2010
Residual Value Study
-- 2010 Ram Power Wagon was named Four Wheeler Magazine's "Pickup Truck
of the Year"
-- 2010 Ram 1500 was named a "2010 All Star" by Automobile Magazine
-- Dodge Challenger was named "Most Satisfying Car" by readers of a
prominent consumer magazine
-- Jeep Liberty and Dodge Challenger R/T chosen as "Best of 2009" by
Gaywheels.com editors
-- 2010 Dodge Grand Caravan identified as one of the "Safest Vehicles
under $30,000" by NADAguides.com
"As we kick off the new year, Chrysler Group continues to build momentum with some of the best products in the marketplace, and we are enthusiastic about the new products coming this year," said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Our great Chrysler, Jeep, Dodge and Ram products are being recognized by opinion leaders in the industry, and consumers are responding in a positive way. In 2010 the company will continue to earn the trust of consumers with exciting, high-quality vehicles that are priced right."
Chrysler Group reported total U.S. sales for December of 86,523 units. Sales increased 36 percent month-over-month and declined 4 percent year-over-year. The company finished the year with 931,402 units sold, a decline of 36 percent compared with 2008. Inventory is down 55 percent compared with December 2008, with 178,538 units in inventory, representing a 58-day supply. Overall industry figures for November are projected to come in at an estimated 11.3 million SAAR.
December Brand U.S. Sales Highlights
-- Eleven Chrysler Group Vehicles saw year-over-year sales increases in
December:
-- Dodge car brand sales increased 25 percent compared with December
2008
-- Dodge Caliber (up 83 percent, 5,389 units), Avenger (up 85
percent, 3,799 units), Charger (up 16 percent, 6,273 units),
Journey (up 61 percent, 6,872 units) and Grand Caravan (up 24
percent, 8,563 units) all increased sales compared with December
2008
-- Chrysler 300 (up 20 percent, 4,452 units), Sebring Sedan (up 19
percent, 3,500 units), Sebring Convertible (up 47 percent, 937
units) and Town & Country minivan (up four percent, 8,465 units)
increased versus December 2008
-- Jeep Patriot (up six percent, 2,759 units) and Liberty (up two
percent, 4,609 units) sales increased year-over-year
-- 20 of 24 Chrysler Group vehicles posted December sales increases
versus November 2009:
-- Jeep brand sales increased 36 percent compared with the previous
month
-- Jeep: The entire Jeep lineup posted month-over-month increases.
Wrangler, Liberty, Compass, Patriot, Grand Cherokee and Commander
improved sales compared with November
-- Chrysler brand sales increased 79 percent compared with November
2009
-- Chrysler Sebring Sedan, Sebring Convertible, 300, PT Cruiser and
Town & Country had month-over-month sales increases
-- Dodge car brand sales increased 43 percent compared with November
2009
-- Dodge: Caliber, with an all-new interior for 2010, Avenger,
Charger, Challenger, Viper, Journey, Caravan and Nitro posted
month-over-month increases
-- Ram Brand sales increased 14 percent and the award-winning Ram
pickup sales increased 23 percent versus November 2009
-- In December, overall Mopar U.S. net sales increased 8 percent compared
with November 2009. Compared to the same time period last year,
service contracts per new unit sold increased nine percent. Last
month, in conjunction with the dealership network, Mopar officially
opened its eStore for business at www.mopar.com, offering customers
more than 100,000 parts and accessories on-line
Incentives
Chrysler Group today announced "Zero Percent Financing" for almost all 2010 model year vehicles and the expansion of its "Invest in America" partnership with more than 90 million Credit Union members in the United States. The Credit Union member-preferred pricing program has been expanded to include all 2010 model year vehicles. The incentives announced today are valid through March 1, 2010.
"Your local Chrysler, Jeep, Dodge and Ram dealer has award-winning cars and trucks in stock that just became more affordable," said Steven G. Beahm, Vice President, Sales Operations - Chrysler Group LLC. "Most consumers will qualify for 0 percent financing available through GMAC Financial Services, and we also are offering attractive lease rates on some of our best-selling vehicles."
Chrysler Brand
Beginning today, consumers purchasing Chrysler brand vehicles can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services, or consumer cash of up $3,000. In addition, consumers who purchase a Chrysler 300 can receive "no charge" all-wheel drive. Also, consumers who purchase a Chrysler 300 can choose a "no charge" HEMI engine in lieu of consumer cash or 0 percent financing.
Jeep Brand
Starting today, consumers who purchase a Jeep brand vehicle can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services or consumer cash of up $4,000. Current Jeep owners who purchase a Jeep Liberty, Commander or Grand Cherokee also qualify for $500 owner loyalty bonus cash.
Dodge Car Brand
Beginning today, consumers purchasing Dodge brand vehicles can choose 0 percent financing for up to 60 months or 1.9 percent financing for 72 months through GMAC Financial Services or consumer cash of up $3,000. In addition, consumers who purchase a Dodge Charger can receive "no charge" all-wheel drive. Also, consumers who purchase a Charger can choose a "no charge" HEMI engine in lieu of consumer cash or 0 percent financing.
Ram Truck Brand
Starting today, consumers who purchase a Ram truck can choose 0 percent financing for up to 60 months or financing as low as 1.9 percent for 72 months through GMAC Financial Services or consumer cash of up $3,500.
Leasing
Chrysler Group is offering attractive lease rates on several products, including:
-- Jeep Wrangler Sport two-door 4x4 for $229 per month with approximately
$2,800 due at signing
-- Dodge Journey SE for $249 per month with approximately $2,800 due at
signing
-- Chrysler Town & Country LX for $289 per month with approximately
$2,900 due at signing
-- Ram 1500 Quad Cab ST 4x4 for $299 per month with approximately $2,900
due at signing
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
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Chrysler Group LLC U.S. Sales Summary Thru December 2009
--------------------------------------------------------
Month Sales Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Sebring 4,437 3,572 24%
300 4,452 3,707 20%
Crossfire 0 110 -100%
PT Cruiser 736 1,823 -60%
Aspen 32 1,515 -98%
Pacifica 0 574 -100%
Town & Country 8,465 8,152 4%
CHRYSLER BRAND 18,122 19,453 -7%
-------------- ------ ------ ---
Compass 913 1,225 -25%
Patriot 2,759 2,597 6%
Wrangler 6,798 7,048 -4%
Liberty 4,609 4,529 2%
Grand Cherokee 4,097 5,504 -26%
Commander 1,634 2,188 -25%
JEEP BRAND 20,810 23,091 -10%
---------- ------ ------ ---
Caliber 5,289 2,896 83%
Avenger 3,799 2,050 85%
Charger 6,273 5,414 16%
Challenger 2,536 2,602 -3%
Viper 44 152 -71%
Magnum 0 31 -100%
Journey 6,872 4,275 61%
Caravan 8,563 6,927 24%
Nitro 1,208 2,036 -41%
Durango 29 1,435 -98%
DODGE BRAND 34,613 27,818 24%
------------ ------ ------ ---
Dakota 618 1,701 -64%
Ram P/U 12,014 16,618 -28%
Sprinter 346 1,132 -69%
RAM BRAND 12,978 19,451 -33%
--------- ------ ------ ---
TOTAL DODGE 47,591 47,269 1%
----------- ------ ------ ---
TOTAL CHRYSLER GROUP LLC 86,523 89,813 -4%
TOTAL CAR 26,830 20,535 31%
TOTAL TRUCK 59,693 69,278 -14%
Selling Days 28 26
------------ --- ---
Global Sales Reporting & Analysis
January 5, 2010
Sales CYTD Vol %
Model Curr Yr Pr Yr Change
----- ------- ----- ------
Sebring 27,460 71,663 -62%
300 38,606 62,352 -38%
Crossfire 499 2,021 -75%
PT Cruiser 17,941 50,910 -65%
Aspen 5,996 22,254 -73%
Pacifica 1,955 7,345 -73%
Town & Country 84,558 118,563 -29%
CHRYSLER BRAND 177,015 335,108 -47%
-------------- ------- ------- ---
Compass 11,739 25,349 -54%
Patriot 31,432 55,654 -44%
Wrangler 82,044 84,615 -3%
Liberty 43,503 66,911 -35%
Grand Cherokee 50,328 73,678 -32%
Commander 12,655 27,694 -54%
JEEP BRAND 231,701 333,901 -31%
---------- ------- ------- ---
Caliber 36,098 84,158 -57%
Avenger 38,922 61,963 -37%
Charger 60,651 97,367 -38%
Challenger 25,852 17,423 48%
Viper 482 1,172 -59%
Magnum 113 6,912 -98%
Journey 53,826 47,097 14%
Caravan 90,666 123,749 -27%
Nitro 17,443 36,368 -52%
Durango 3,521 21,420 -84%
DODGE BRAND 327,574 497,629 -34%
------------ ------- ------- ---
Dakota 10,690 26,044 -59%
Ram P/U 177,268 245,840 -28%
Sprinter 7,154 14,600 -51%
RAM BRAND 195,112 286,484 -32%
--------- ------- ------- ---
TOTAL DODGE 522,686 784,113 -33%
----------- ------- ------- ---
TOTAL CHRYSLER GROUP LLC 931,402 1,453,122 -36%
TOTAL CAR 228,685 406,125 -44%
TOTAL TRUCK 702,717 1,046,997 -33%
Selling Days 308 308
------------ --- ---
Global Sales Reporting & Analysis
January 5, 2010
