DENSO to Exhibit at the 2010 North American International Auto Show



-- Focusing on Fuel Efficient Technologies --

SOUTHFIELD, Mich., Jan. 5 -- DENSO Corporation will exhibit on the main floor at the 2010 North American Auto Show (NAIAS) in Detroit, Mich., from Jan 11 - 24. The company will display its latest technological developments that help improve fuel efficiency and energy management, as well as some of its safety and convenience technologies. Company executives will be available for media interviews during media days, Jan. 11-12.

Energy Management

Despite many advances in technology, only about 20 percent of fuel energy is actually used to power the vehicle, while the remaining energy is simply wasted. To better manage energy, DENSO is committed to its Energy Management initiative, which is an approach to improve a vehicle's energy efficiency, which also helps improve fuel efficiency. In its main exhibit, DENSO will showcase a number of energy-efficient technologies.

Interactive Exhibit

Next to its main exhibit, DENSO will showcase a bike-like simulator, which will allow visitors to experience how the company's Energy Management technologies change the engine load. When pedaling the bike, visitors will be able to feel the difference in resistance when Energy Management is functioning and when it is not functioning.

Environment, Safety, Comfort & Convenience

DENSO will also display technologies and products focusing on the environment, safety, comfort, and convenience, such as its ejector, hybrid vehicle or remote touch controller technology.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the world's major carmakers. Worldwide, the company employs approximately 120,000 people in 33 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32.0 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. For more information, go to, or visit our media website at

In the Americas, DENSO employs more than 16,000 people, with consolidated sales totaling US$5.7 billion for the fiscal year ending March 31, 2009. For more information, go to

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