Change Has Arrived as Chrysler Introduces New 300C Model Range and Pricing for 2010
MILTON KEYNES, UNITED KINGDOM – January 4, 2010: Chrysler UK Ltd has announced a new model line-up of its highly popular 300C range, designed to give buyers exceptional value for money. The new executive model line-up and prices take effect from Friday 1st January 2010.
Chrysler has researched exactly what customers want in today’s changing market, and the new range will focus more closely on these requirements.
With its refined interior, premium technology features and unmistakable design, the Chrysler 300C saloon continues to offer unmatched style, performance and excitement in the hugely competitive E-segment, plus it now offers very attractive and affordable pricing.
The new 2010 300C range will now offer four derivatives, the 300C SE, SR and SRT comes with an automatic gearbox and a 3.0-litre V6 diesel engine, while the SRT-8 is coupled with a mighty 6.1-litre V8 HEMI® petrol engine.
The new entry-level diesel model, 300C SE, is available from just £23,995 on the road, and offers a very high level of standard equipment including leather trimmed seats, ESP, ABS, front, rear and side-curtain airbags, heated front seats, dual zone climate control, LED ambient lighting, front fog lamps, parking sensors (front and rear).
On the exterior, Xenon headlamps and rain-sensing windscreen wipers are also standard along with 18” aluminium wheels.
The in-car entertainment system features AM/FM radio with CD player and MP3 capability and a six speaker Boston Acoustics® sound system.
The fuel efficient and highly-refined 3.0 litre common-rail diesel (CRD) engine offers maximum efficiency, providing exceptional power of 215 bhp at 4,000 rpm and 376 lb.-ft of torque at 1,600 rpm. Top speed is 143 mph and the 300C can reach 0-62.5 mph in 8.7 seconds.
The 300C SR is priced at £24,995. In addition to the SE specification, SR models feature auto-dimming rear view mirror, upgraded Boston Acoustics® sound system including subwoofer and uconnect® gps satellite navigation system, uconnect® phone with voice recognition, a hands-free communication system using Bluetooth technology. Optional extras on the SR are the power sunroof costing £750 and heated rear seats costing £250.
The 300C SRT priced at £27,995, offers in addition to the SR models a mesh grille with chrome surround, body coloured door mirrors and door handles, wheel arch extensions, 20 inch aluminium wheels, leather and suede trimmed sports seats and carbon fibre interior details.
In a segment dominated by prestigious German marques; Audi, BMW and Mercedes-Benz, the 300C is able to compete aggressively on price and standard equipment levels.
The top-of-the range performance model, the SRT-8 costs £41,795. Its legendary 6.1 V-8 HEMI® petrol engine generates 425 bhp of power with 420 lb -ft of torque. The rear-wheel drive Chrysler 300C SRT-8 is capable of impressive performance times - 0 to 62.5 mph in just 5.0 seconds, standing start quarter-mile time in the high 13-second range, a top of speed of 165 mph and 0-100-0 in the mid 16-seconds.
Extra SRT-8 specification includes high performance Brembo® calipers, power sunroof, performance tuned steering and suspension making the SRT-8 the ultimate Chrysler 300C and the most affordable performance car in the market place today.
Chrysler UK Ltd Managing Director, Federico Goretti, said: “The new 2010 300C range will assist us in gaining a competitive advantage in a fiercely contested segment of the market.
“ With an entry level price of under £24,000, Chrysler is also attracting customers from the D-segment who are looking for a car that stands out from the crowd and comes highly equipped. Customers can now get all the features and benefits of a 300C for less than a mid-range D-segment car.
“The Chrysler 300C remains a great looking, well equipped car and now offers an even more desirable package of power, performance and style combined with attractive and extremely competitive pricing.”