Subaru Impreza R Driveaway Pricing

SYDNEY – January 4, 2010: Subaru today announced that a previously limited recommended driveaway price (RRP)* of $24,990 on its popular All-Wheel Drive Impreza R manual sedan and hatch, will now be ongoing nationwide.

Subaru is applying the Federal Government’s full tariff reduction to maintain the recommended driveaway price, which ensures absolute clarity for customers, with Impreza R manual buyers nationwide sharing an identical total amount.

Prior to the recent limited driveaway offer, Impreza R manual had a recommended retail driveaway price that varied between $26,400 and $27,164, depending upon retailer and state or territory location.

Nick Senior, Managing Director, Subaru Australia, said: “We are clearly applying the Federal Government’s duty reduction in two ways: via increased equipment and specification levels on our newest models, including Liberty and Outback, and through tactical driveaway pricing programs, such as with Impreza R models.

“In the case of new generation Liberty and Outback, we also managed to maintain or reduce recommended prices of most variants.

“This is despite the incredible currency pressures of the past 12-18 months.”