Camp Jeep Makes Appearance at San Diego International Auto Show Beginning December 30


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SAN DIEGO, Dec. 23, 2009; The Jeep® brand is bringing Camp Jeep®, a unique driving experience, to consumers attending the 2010 San Diego International Auto Show, Dec. 30 - Jan. 3, at the San Diego Convention Center.

Camp Jeep is the ultimate indoor off-road driving test. The 30,000-square foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving the show floor.

"We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4x4 capability. Attendees can enjoy the Jeep experience first-hand on the show floor."

The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a first-hand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension.

Jeep trail guides will drive participants in Jeep Wrangler Unlimited, Grand Cherokee and Liberty models over a variety of surfaces that include a 12 x 15-foot section of terrain simulating fallen logs measuring 18 inches in diameter and an area with a 45-degree side slope "wedge" that demonstrates suspension articulation and vehicle stability. The five minute ride culminates with an adrenaline rush of looking nearly straight up and straight down while navigating the 20-foot tall mobile Jeep mountain.

The San Diego International Auto Show will be open on Wednesday, Dec. 30 from 10 a.m. to 9 p.m.; on Thursday, Dec 31, from 10 a.m. to 7 p.m.; on Friday and Saturday, Jan. 1 and 2, from 10 a.m. to 9 p.m.; and on Sunday, Jan 3, from 10 a.m. to 7 p.m.

The Jeep brand first introduced this innovative driving experience at the New York Auto Show in 2004. It has since appeared at numerous auto shows throughout the country. Since its inception, more than a half million people have participated in a Camp Jeep test drive.

Operation Gratitude

Jeep is proud to continue its relationship with Operation Gratitude. Camp Jeep will serve as a collection point for the organization where consumers will be able to donate none perishable goods, cell phones and write letters of appreciation and respect to the men and women serving in the U.S. Military. Just this last week the organization surpassed shipping its 500,000th package. For more info please visit www.opgratitude.com.

About the Jeep brand

Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full-line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes the Commander, Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all seven Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

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