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Debut List Continues to Grow for 2010 North American International Auto Show


Detroit, MI - December 21, 2009 - To date, an estimated 40 new car unveilings, and counting, have been committed to the North American International Auto Show (NAIAS) at Cobo Center. With approximately three weeks left before one of the world's premier international automotive forums takes place, NAIAS continues to attract the major automakers along with emerging brands from around the world and the highest level of international journalists from major markets.

"You can feel the excitement building for the 2010 NAIAS as we hear from automakers and journalists alike," said Doug Fox, chairman, 2010 NAIAS. "This show will deliver an incredible lineup of world debuts, evidence that individual automakers are headed to Detroit to showcase their product and their direction in the industry."

Fox added the likelihood of more reveals being made public is high over the next few weeks leading up to the first press day on Monday, Jan. 11 at NAIAS. However, as of right now, the show is seeing consistent numbers of approximately 30 worldwide reveals and at least 10 North American debuts, substantial numbers given the current economy.

In recent weeks, internationally recognized outlets have commented on new products expected to be unveiled at the 2010 NAIAS. (A list for reference is provided below).

Fox indicated more updates on any additional reveals will be shared on

OEM, Vehicle  Reporting Media Outlet 
Audi, A8  Global Post 
BMW, ActiveE - concept  Edmunds - Inside Line 
BMW, Z4 - "top-of-the-line"  The Detroit News 
Chevrolet, Camaro - convertible  Canadian Driver 
Chevrolet, Aveo  Canadian Driver 
Chevrolet, Spark - sub-compact  Canadian Driver 
Chevrolet, Orlando  Canadian Driver 
Chevrolet, Malibu  Canadian Driver 
Chrysler, Lancia - derivative  Bloomberg/Business Week 
Ford, Focus  Global Post 
GMC, Acadia - Denali edition  The Detroit News 
Mercedes Benz, E-Class Cabriolet  The New York Times 
MINI, Beachcomber - concept  Automobile Magazine 
Toyota, Hybrid concept  The Detroit News 
Volkswagen, Jetta  The Motor Report 
Volvo, C30 - electric  Automobile Magazine